If you had to ask what is the single most powerful marketing weapon for any business, big or small, my answer would undoubtedly be...customer testimonials. It's one thing for you to toot your own horn, but it's another thing when someone who has no financial stake in your success does.

According to Beyond the Niche (http://www.findmyniche.com) "trust" is the most important element for the success of a business making online product sales.

By nature, your web site provides a lot of information necessary to build trust with the potential customer. You don't need to worry about providing too much information in your online business, it's impossible to provide "information overload" online. If someone isn't interested in your product then s/he isn't going to bother to read or listen to your advertising message anyway. Online, too much "information" isn't going to "scare away" an interested potential customer. What information should you provide? Information that inspires trust and without a doubt, TESTIMONIALS should be used to convey much of the information about your business.

So, how do you get a TON of testimonials, in a short period of time? A lot of people recommend running contests and offering cash prizes for testimonials. You can do it the 'hard' way, take time out of your busy schedule and your employees schedule to setup a contest and in additon to the cost of laboor and time, pay for customer testimonials

OR

You can link to 'Product Reviews' for free at URateStuff. They make it EASY to link to FREE Product reviews by REAL customers(which act as phenomenal customer testimonials), by letting you copy/paste some code next to your product image on your sell page. You can link to as many suitable reviews as you want. They even have an 'Official buttons' page with pre-made buttons for you to add next to your product.

How URateStuff works - http://www.uratestuff.com/how-en.php

Official Buttons - http://www.uratestuff.com/linktous-en.php