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[W71]Watch The Business Of Being Born

by Ann Zuccardy, Ann

I was 17 years old when the movie came out and I fondly remember that scene. Why? Because in 1979, I didn't have a phone number of my own. I remember laughing at Martin's goofy character but privately thinking, "Imagine that, my name in print for thousands of people to see. How cool!"

What did I do when I got my first apartment? You guessed it. Looked myself up immediately when the new phone books came out and ran around yelling, "I'm somebody!" I hoped someone would find it hilarious that I was quoting lines from The Jerk. No one got my joke. But that didn't stop me.

Secretly, I was addicted to seeing my name in print. I wanted more. Guess who is the happiest person in town when she sees the Verizon truck loaded with its stacks of books, glossy yellow on the outside, thin pages with fine print on the inside, each book with my unique personal gem (my name) deep inside, adorning one of those beautiful pages? I can't wait to get my hands on those fresh, clean, new, pristine pages.

Imagine my delight this morning when I Googled myself and found not just one entry, but at least 13 pages of entries associated with my name. Holy cow! Last time I checked there were only 9 pages! Why the new pages?

It's simple. Article marketing.

I'm more of the slow, steady article marketer rather than a prolific one, so if you're writing huge volumes of articles, imagine the exposure! Other than the vanity aspect, what does this mean for me? Simple. My blog traffic has tripled. My articles have been picked up in a few newsletters. I have submitted the same articles to several article sources. I'm selling a ton of shortbread and just landed some freelance copywriting business. This all translates into EXPOSURE. Exposure translates into REVENUE.

Don't be a jerk and sit there.

Or should I say, “BE The Jerk and feel the power of YOUR name in print.”

Considering that you want to deal with experts, it stands to reason that your potential customers are looking for experts as well. So, becoming an expert in your field could really help your business grow exponentially. Fortunately, becoming an expert in your field is actually pretty easy to do.

To begin with, you need to determine just what your field is. Think in very narrow terms. You might be an outstanding business consultant in general; however, business consultants do many things from assisting with the development of business plans to fine-tuning human resource processes to creating marketing campaigns. And, they might do so for a huge variety of industries.

Instead of billing yourself as simply a business consultant, find the one area you really excel at and make yourself an expert there. For example, perhaps you have a great deal of knowledge in the restaurant industry and that's where you like to do your consulting work -- you're great at helping restaurants run more smoothly and attract more customers. In this case, it might be an excellent idea for you to become an expert restaurant consultant.

Once you've decided on your niche, you'll need to begin telling people what you know. There are a number of ways in which you can share your knowledge. One of them is through the development of a monthly newsletter. Sending your customers and potential customers a one-page newsletter keeps your name fresh in their minds. It also shows that you know your business and helps build a relationship so that when your services are needed, you'll be the first they'll turn to.

Although writing a newsletter might sound a bit difficult and time-consuming, it's really much easier than you might think. There are some truly fantastic software programs available to help you quickly and easily create an attractive layout into which you can plug your monthly articles. And, there's no need to write more than a page each month since your goal is mainly just to keep your name out there in connection with some interesting information. Besides, most people won't take time to read more than a page anyway.

Another highly effective means of establishing yourself as an expert is to write articles and submit them to online article directories for publication throughout the Internet. There are tens of thousands of publishers looking for good, informative articles for use in their newsletters and on their web sites. Since your article will always include a resource or "about the author" box, information about how to reach your website or how to contact you will always accompany the articles you write, spreading your name and expertise to more and more people.

Most important, always comport yourself with the authority you deserve. You know a lot about your field and you've got a lot of information to share. Don't talk yourself out of using your know-how to establish yourself as an expert. There are many people who need the help, products, and services you have to offer and they'll feel better knowing you're an expert in the field.

Article Source : marketing mix blog

About Author

Both Ann Zuccardy & Tiva Kelly are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ann Zuccardy has sinced written about articles on various topics from Finances, Family and Marketing. . Ann Zuccardy's top article generates over 2400 views. to your Favourites.

Tiva Kelly has sinced written about articles on various topics from Internet Marketing, Finances and Small Business. Tiva Kelly is an expert at article marketing and offers support to authors at , a highly popular article distribution service. Learn. Tiva Kelly's top article generates over 450000 views. to your Favourites.