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Your Online Guide » Search Engine Optimization » SEO Search Engine Optimization

[W46]Warning Signs Ovarian Cancer
by Luca Moretti, Luc

There are a plethora of SEO companies vying for your business out there. Some of them will say just about anything to get you to become a customer. While it's true that SEO is an essential investment in this day and age, many SEO companies make empty promises and are merely out to make a buck. Protect yourself from SEO scams by looking out for these 5 warning signs when hiring a company for your business' SEO needs.

1. Recommending web content with specific keyword densities

Back when Google first started it may have been possible to rank with keyword-stuffed content but these days it's worth your while to appeal to human readers more so than search engines. Sure, it's a good idea to utilize keywords in your content but don't overdo it. Run the other way if an SEO "specialist" tells you that your content must have a 15% keyword density or something of the like. Excessive keyword usage can get your site banned from the search engines.

2. Charging prices that are too good to be true

You may have come across supposed SEO companies that charge very little for their services and promise you a lot in return. The rule of thumb is that if it sounds too good to be true, it is. Large SEO companies that charge thousands of dollars for their services and provide you with expert analysts, programmers, and link building experts would not be able to stay in business if those cheap SEO services really worked.

3. Guaranteeing a number one Google ranking for your site

Any company that guarantees you a number one rank on Google is outright lying. Just because a company won't guarantee it doesn't mean they can't do it either -it is simply something that cannot be set in stone. Buying the top organic search engine rankings is not possible and Google decides the ranking of each website based on over 100 different factors. Now if a company promises to get you in the top 10 or 20 of Google search results that is more realistic.

4. Promising to get your content on the front page of social media sites

Some SEO companies may promise to get content from your site to the front page of social media sites like Reddit and Digg. They may tell you that they have a bunch of people working for them who will vote for your article in order for it to get to the front page. Not only do these unethical practices risk getting you banned (because it's obvious when content doesn't really belong on the front page), you won't get much link love anyway unless your content is incredibly interesting and informative. But in that case, you shouldn't have to pay someone to get it on the front page for you anyway!

5. Suggesting black hat SEO practices

If an SEO company mentions any black hat practices such as putting hidden text on your website, adding your link to a link farm, or stuffing meta tags with keywords, steer clear. You can risk getting your website banned from the search engines by meddling with black hat SEO techniques. The short term results are not worth the long term consequences.

Keep these warning signs in mind when interviewing SEO companies. You must find an SEO company that promises realistic results and utilizes ethical SEO techniques. Remember that if it sounds too good to be true, then it probably is. You may have to splurge on worthwhile SEO services but your investment will pay off in a big way.


It looks like my prediction was wrong. It's gotten worse...much worse. And faster than I thought, too.

Regulatory bodies have cracked down as much as they can, but so far their efforts have been in vain. With the current economy, the housing market collapse and bankruptcies soaring, it's just too much temptation for the scam artists of the world to resist.

To make matters worse, it's not just the typical opportunists popping up to ride the wave of opportunity. Some of the larger firms have tried to grow so fast that they've thrown away the true value in their services and turned themselves into worthless chop shops in order to make a quick dollar.

The fast buck money makers aren't what scare me so much though. Typically with any amount of common sense they're not too hard for the consumer to spot. It's the larger firms with churn and burn tactics that scare me and here's why.

A few years ago there weren't too many real credit repair companies out there. The legitimate ones were actually able to do a good job. Thus, they racked up some nice testimonials, affiliations and word of mouth.

However, in an effort to grow too fast and capitalize on this poor economy, some of them have thrown value and results out the window and replaced it with overseas outsourcing, dispute templates and poor service - yet still hide behind the accolades they earned years ago when they actually provided a real service.

Here is what I'd look for in any credit repair company, despite their past record.

Warning Sign 1) Horrible Reputation:
In my opinion there is no excuse for a BBB complaint (perhaps one or two) in this industry and here's why. We don't charge a lot of money for our services. On average a legitimate credit repair company should charge anywhere from 35 to 90.00 per month max.

Before any complaint escalates to the level of a BBB intervention the consumer will contact the credit repair company with their complaint. At that point the company has an opportunity to make it right. Any company who values a couple dollars over a consumer's trust and their reputation is not a company I would do business with.

Your Solution to a Horrible Reputation:
To check the record of any company go to the BBB's website and simply type in their web address and you can see their track record whether they are members or not.

Warning Sign 2) Overseas Outsourcing:
Here's the scary one to me. A current trend in the industry for some of the larger credit repair companies is outsourcing the work overseas to places like India, Nicaragua and Russia. Now let me say I don't have a problem with these places or the people in particular.

However, it's just a simple fact that the security and regulation may not be up to our standards and it's something you should know about before you sign up.

When you sign up with a credit repair company here in the United States and give them your most precious information, wouldn't you like to know before hand that your credit file is being faxed overseas?

Your Solution to Overseas Outsourcing:
Before signing up with any credit repair company simply ask them point blank. Does any part of their work get outsourced overseas? If so, I personally wouldn't hire them.

Warning Sign 3) Partial Repair:
99% of every client we've ever had needs intervention on all levels. That means disputes with the credit bureaus, collection Agencies, Attorney's and all of the original creditors. Most companies are only disputing on the credit bureau level (see generic template paragraph above...)

I would have to look long and hard for a client who didn't need us to contact collectors or attorney's, or negotiate their debts. I don't think we've ever had a client who a letter to the credit bureau - ONLY - fixed all their problems.

Your Solution to Partial Repair:
Simply ask them this... Will you contact the collection agents, attorney's and negotiate my debts if necessary? If they won't, you're not getting everything you probably will need to fix your credit.

Warning Sign 4) Worthless Dispute Templates:
Same problem as always. Generic dispute templates that are used over and over for every client are next to worthless. Do you seriously think the credit bureaus can't spot them a mile away?

Your Solution to Worthless Dispute Templates:
Simple! Ask them for a copy of any letter before it goes out. They are disputing on your behalf you have the right to know what they are saying, if it looks something like this. I would drop them like a bad habit.

'I just pulled my credit report and am disappointed that you have errors. I was never late on this account, under the laws of the FCRA please update that to never late and send me a copy of my new report'

The template changes a little here and there but you get the picture. If it doesn't look completely unique to your personal credit file, it's a template and a waste of your money.

Warning Sign 5) Being Left in the Dark:
Credit Repair companies charge you by the month (at least the legitimate ones do) and obviously milking your account for as long as possible is in their best interest.

You need to be able to track when and what is being done on your behalf by these companies. Credit bureaus and collection agencies have 30 days plus mail time to respond to all disputes. If the credit repair company doesn't have a backend you can track exact timelines then you'll never know if an extra week or two or three is being added to your account.

Solution to Being Left in the Dark:
Personally, I would opt for a company that has a backend you can log onto 24/7 and track notes, progress etc. Otherwise, you just have to hope you're not being ripped off.

The above are the most common red flag warnings I see. No matter who you choose to repair your credit I would ask every one of those questions and research every item there.

That and a little common sense and you should do fine.
Article Source : Pg. 9

About Author
Both Luca Moretti & Marc Chase are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Luca Moretti has sinced written about articles on various topics from Web Development, Computers and The Internet and Marketing. SEO Sapien is a offering affordable and guaranteed . Fi. Luca Moretti's top article generates over 14800 views. to your Favourites.

Marc Chase has sinced written about articles on various topics from Credit Loans, Free Credit Report Score and Gardening. Marc Chase is a credit repair guru for , a. Marc Chase's top article generates over 3600 views. to your Favourites.
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