Whether renting or buying, investing in audience response technology can get a little pricey, especially if you're planning on outfitting a large group of people. For a one-off event, renting will most likely be the most cost-effective solution, but there are many situations where you might consider purchasing a system. Here are some circumstances to consider:
Frequency of Events - How often will you use the system? Once a year? Once a month? The more interactive meetings you expect, the more attractive purchasing your own audience response system becomes.
Size of Audience - Are you using 20 wireless keypads for executive decision making or a small classroom? Or are you hosting a delegate voting session with 1,000 stake holders? Larger audiences not only require more hardware, but often also require more expensive hardware that can handle the data transfer.
Staffing and Maintenance - Most audience response vendors offer a maintenance plan to cover equipment performance and software upgrades. But if you own the hardware, someone in your organization has to keep track of it, store it and make sure it's running properly when the time comes to use it again.
Type of Hardware - Are your wireless keypads and base station radio frequency (RF) or infrared (IR)? IR keypads are great for small groups. At under $2,000 for a 20-keypad system, infrared audience response systems are an extremely affordable choice. Larger audiences, however, will require more expensive radio frequency keypads to deliver reliable data.
To summarize, here are some general guidelines to consider when deciding to rent or buy your system:
When to Rent
* Low frequency of events * Large audience * No resources available for storing and maintaining the hardware * Expensive hardware
When to Buy
* High frequency of events * Small number of participants * Staff available to handle the hardware * Lower-priced hardware will meet your organizational needs
Hybrid Solution for Audience Response System Ownership
A simple answer of "rent" or "buy" may not always be the right solution. Sometimes it will make sense to do both. If your organization can use the audience response technology in multiple circumstances, than a hybrid plan may work best.
Fortunately, many ARS vendors' software will allow different hardware platforms to work together. So let's say you purchase 50 IR wireless keypads to use for small-group training and executive decision making. Once a year, you hold a company-wide event with 200 participants. You could use your 50 existing IR keypads and just rent 150 more (IR or RF) for the annual event.
Whatever your circumstances, make sure you evaluate your organizational goals and capacities before deciding to rent or buy. Adding interactive audience response participation to your events is a sound decision, but make sure the financial decisions are just as sound.
Audience response systems are hardware and software combinations that allow a presenter, facilitator or instructor to add interactivity to presentations, focus groups, classroom lectures and other group meetings.
The hardware component typically comes in the form of a wireless hand-held keypad with 7 ? 10 buttons that are distributed to each member of the audience. A receiver, or ?base station,? connects to the presenter's computer and collects data from the keypad entries. The audience response software also resides on the presenter's computer, and includes presentation capabilities as well as data collection and reporting functions.
How Do Audience Response Systems Work?
The facilitator advances through the presentation, which has been projected onto a large screen. Some audience response software packages work directly within PowerPoint, while others have their own presentation software integrated with the polling slides. The audience, which could range in number from 2 to 20,000, interacts with the presentation using the wireless keypads. Each presentation slide poses a question and offers several possible responses. When all participants have responded (or time runs out), the aggregate data is graphically displayed within the presentation for all to see.
Presenter can either track polling results to individual participants or allow all inputs to remain anonymous. Polling situations that involve voting or consensus-building typically favor anonymity. Classroom or training environments, however, often require the professor or instructor to capture responses in order to grade quizzes or take attendance electronically.
Because of its unique versatility, and its contribution to ROI, audience response is utilized across a broad spectrum of industries. AV production companies use audience response systems for large-scale meetings and conferences; corporate trainers use portable audience response systems for on-the-road employee training; universities and other educational institutions employ audience response technologies in both small classrooms and large lecture halls.
Audience Response Offers Many Unique Benefits Unattainable Through Traditional Presentation Techniques
These are just a few of the potential benefits:
* Improves attentiveness * Increases retention of information * Offers anonymous polling * Provides tracking features to gather individual responses * Tallies and displays data immediately * Speeds up decision making * Emphasizes participant ownership of group decisions * Creates an interactive and fun learning environment * Gathers data for reporting and analysis * Confirms participant understanding of key points immediately
When planning your next group event, make sure you consider using an audience response system to engage your participants and make it a worthwhile and successful experience.