Print Article for : You Gotta Know Lyrics

Your Online Guide » Cell Phones » Motorola Cell Phone

[Y44]You Gotta Know Lyrics

by Emily Sandberg, Emi

Motorcycling is a passion. While most hard core bikers will never be seen towing their motorcycle around on trailer no matter what the weather, there are times when towing a motorcycle cannot be avoided. It is during times like these that you do not want to trust just any trailer to haul your bike.

Finding the right trailer to suit your needs involves a little bit of homework. There are trailers ranging from the most basic to the exotic. Many motorcycle trailers are even customized works of art. After all, who wants to be seen hauling their bike unless they can do it with a little style?

A basic trailer for hauling your motorcycle will generally have a channel where the bike's wheels will rest and rings where you can secure the tie downs to keep the bike upright and steady. These trailers are generally lightweight and easy to handle, allowing you to easily haul your motorcycle with any vehicle. It simply attaches to your car or truck by way of a towing hitch. Once attached, all you have to do is drive your bike up onto the trailer (many will actually tilt to allow you to drive the bike up, or some come with ramps), strap it down, and begin your journey. Some of these trailers actually have channels deep enough that they will hold your bike up, allowing you to easily load and unload your bike without any help.

If you have more than one bike to haul you can get trailers with two or more channels to carry two or more bikes. Remember, more bikes mean more weight which requires a heavier tow vehicle.

If you already have a flat trailer, you can buy just the kit to create a motorcycle trailer from your flat trailer. This is generally a long metal channel that will screw on the top of your flat trailer where your bike wheels will be secured for the trip. Additionally, you will need tie down anchors to keep the bike upright and fully secure the bike.

If you do not want your bike to get damaged by road debris and the elements, a trailer pod might be your best bet. A motorcycle trailer pod protects your bike by completely enclosing it in a capsule that you can customize. Do you have more than one bike? There are pods bid enough to haul two cruising bikes.

If hauling your motorcycle seems absurd, how do you feel about hauling your road warrior gear in a trailer that you pull behind your bike? Let's face it; saddle bags only hold so much stuff. When a long trip requires more gear, a bike trailer might be just the thing you need to stay out on the road longer. You can find everything from the most basic to the most amazing trailers styled to match your bike to pull behind your motorcycle.

So, whatever your motorcycle hauling needs are, look around, and you'll be amazed at what's available online and in your local bike shop.

I read somewhere that a guy asked the Chairman of Rolex, Andre Heiniger, "So, how's the watch business?" Heiniger said "I have no idea". The guy said ?What are you talkin? about? You're the chairman of Rolex.? Heiniger responded: "Rolex is not in the watch business. Rolex is in the LUXURY business".

You gotta know what you're really selling!

It's no coincidence that many of the car companies put models on the hood of their cars. They know what they're selling--sex. And they don't need the models to do it.

Let's say you're in the business of selling an ugly brown liquid. How would you do it? One company does it with paintings of gondolas in Venice, the gondolier enjoying a sensually shaped cup of coffee while he glides through the canal. What are they selling? They're selling escape, romance, adventure...

It's still an ugly brown liquid!

Another company sells it with a guy named Juan Valdez and a donkey. Another company sells a different ugly brown liquid, by getting Michael Jackson, Madonna, Britney Spears and Shakira to shake their assets on TV. They're selling youth, excitement, a new generation, since their main competitor has already established itself first, over a hundred years ago, as the "Real Thing".

In many beer commercials you see young "beautiful people" dancing around at parties having the time of their lives...They're selling fun, a good time.

And so, the ugly brown liquids sell!

Ask yourself. What are you really selling? Escape? Youth? Fun? Hope? Relief? Comfort? Security? Fre.edom? If you don't know what you're selling, how can you sell it? Once you have the right WHAT, the HOW is EASY.

Don't Be Wearing Two Hats
Have you ever introduced yourself at a business function by saying "I'm here today wearing two hats." I hear that a lot. To your audience, that sounds like:

" Hi, I'm a rocket scientist and I sell gift baskets on the side..."

Don't be saying that! Choose one and wear it!

I know it's tempting. You think we'll be more impressed if we see the full range of your many talents. We won't. Not only do YOU have to know what you're selling, so do we.

The Power of Focus
Movie makers understand, better than anyone, the power of focus. Whatever you focus the camera lens on, that's what ends up on screen. Let's say you're videotaping a wedding. You could videotape the father of the bride getting drunk and knocking over the crystal centerpiece or you could capture the bride and groom having a quiet intimate moment. Same wedding, two entirely different pictures. You change the story you tell, the impact you have, the message you give, depending on what you focus on.

Choose one thing to focus on.

Some car companies do this really well. You know that Jeep commercial where the guy stops at a gas station and asks for directions? The attendant tells him something like this, "The place you want is just over the mountain, so you have to go down here, turn right, left at highway, around the bend..."

Meanwhile, the Jeep is halfway over the mountain. What's the message of that commercial? The message is "Jeep Can Go Anywhere!"

They don't mention that it has beautiful leather bucket seats or that it gets the best gas mileage. One message. You can go anywhere in a Jeep.

What does Volvo stand for? Safety. Everyone knows that. You never see a gorgeous model draped on the hood of a Volvo. (They tried to get me. Wasn't available.)

You want a shortcut to the spotlight?
Forget your 95 different products and services. Choose one and promote it like crazy! Once you register with your audience, you can sell them other stuff. How can you sell ?em anything if they don't know you exist? You gotta know what you're selling!

Article Source : Pg. 12

About Author

Both Emily Sandberg & Tsufit are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Emily Sandberg has sinced written about articles on various topics from Wedding Bells, Camping and Recreation Vehicle RV. Emily Sandberg is an off road enthusiast who takes the dirt road whenever it's available. When she's not towing anything, she covers her hitch with. Emily Sandberg's top article generates over 2400 views. to your Favourites.

Tsufit has sinced written about articles on various topics from Marketing, Trucks and For Women Entrepreneurs. TSUFIT is an author & coach specializing in helping entrepreneurs & keynote speakers & authors captivate their audiences. For short practical tips on how to attract rather than chase your prospects sign up for Tsufit's 11 F.r.e.e. Secrets from the Spotlig. Tsufit's top article generates over 165000 views. to your Favourites.