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[W811]Wilson Staff Golf Balls
by Dave Logic, Dav
Wilson Staff began producing golf clubs way back in 1917, making it one of the oldest golfing manufacturers around. So confident were they in their new clubs that Wilson offered a 2 year guarantee with all purchases. It was this reputation for quality that led to unprecedented success for the fledgling company, amounting to sales in excess of $1million in their first year of trading.

As the company progressed, it began to recruit successful sportsmen to improve and develop its expanding product range. Amongst these was the legendary golfer Gene Sarazen who helped to advise and promote the brand. In 1932, Wilson Staff created the R-90, a sand wedge golf club in honour of Sarazen's victory in the previous British Open. This proved to be a huge success, as Wilson sold over 50,000 of these clubs.

A year later, Wilson implemented a revolutionary design that distributed the weight of the club in the toe of the head. This illustrated just how advanced the company was as many other manufacturers would copy this design, in what came to be know as ?perimeter weighting.?

1939 saw Wilson achieve yet another major innovation in design and manufacture. The ability to bond several layers and types of wood together to produce a criss-cross pattern resulted in a club with more power, better direction, and a longer period of use than previous designs. It was becoming evident that Wilson Staff was streets ahead of the competition when it came to product development.

Remarkably, not only did the company survive America's great depression, it achieved great success during a time of severe economic downturn. This expansion and growth continued, post World War 2 as Wilson continued to grow and prosper. In 1963, a specialist golf bag producer in Collierville Tennessee was acquired to meet a rising demand.

The 1970's saw a turning point in the development of Wilson Staff as the company was acquired by PepsiCo in an attempt to enhance its own image. This led to a strategy of employing famous athletes and sporting stars to endorse the product range, including golf's Sam Sneed. This paid huge dividends as sales rocketed as more and more professionals and amateurs alike were encouraged to use company's products. Soon, Wilson had a presence in over 100 countries including the Far East, which had an increasing demand for golf clubs and balls.

By the 1990's Wilson was back to producing innovative new products. 95 saw the introduction of the Invex driver, with a uniquely designed head made of stainless steel and titanium. This was an instant hit with golfers and became their fastest selling golf club to date. To this day, Wilson Staff is producing revolutionary new products and together with endorsements from some of the world's biggest sports stars, the brand is one of the most trusted and recognised in the golfing world.
Dave Logic has sinced written about articles on various topics from Golf Guide, Your Online Business and Golf Guide.
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