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[W905]Women Apparel Online Shopping
by Mike Fletcher, Mik
Where are you planning on doing most of your Christmas shopping this year? The answer to that question to a growing amount of people is they will be doing their shopping online. In fact, a Yahoo! Poll shows three out of four holiday shoppers will buy gifts online and most are likely to purchase from small businesses.

Yahoo commissioned the survey by Harris Interactive. It found that nearly one third of holiday shoppers reported that they would do half of their Christmas shopping online. The figure is especially high (two thirds) for those who are looking for specialty niche or boutique retailers for unique or hard to find gifts. One main reason for the popularity of niche shopping online is that you can save so much time finding them all at your home computer instead of having to drive all across town or to other towns to find the right item.

One interesting figure found is that one fifth of those who choose to do their Christmas shopping online report that they do it while online at work. Men were the most likely to choose to shop online while at work. Young workers were especially likely to shop online while working. The survey found that one fourth of those from the age 18-44 report shopping online while at work in contrast to only 13 percent of those who are 45 or older.

Security and ease of use were the two biggest factors in helping to make the decision to shop online for the holiday season. Three quarters of those who shop online for Christmas says that both choosing a trusted secure online payment system and easy navigating through the site are the two main decisions on choosing where to shop online. Other important factors are simple check out, easy registration, customer service and an attractive and professional looking website.

Some of the main reasons to shop online are better prices, convenience, avoiding malls and crowds and time saving. Shopping online can offer substantial savings. It is very convenient to do your shopping from the comfort of your own home and not have to fight traffic and the crowds of shopping centers and malls. Free shipping is available at many online stores too.

Online retailers often offer deals just like their brick and mortar counterparts do for holiday shopping. However, instead of the holiday shopping season beginning on Black Friday, the day after Thanksgiving, the big day for online shopping is Cyber Monday, the Monday after Thanksgiving. The sales on Cyber Monday have been growing every year and the same is expected for this year.

So where do you plan to do your shopping for this year's Christmas gifts? If you are like most Westerners, you will join them in changing your holiday shopping to an online store.

for a change of their own. "Out with the old and in with the new" they say!

One way people try to affect change for themselves is to shop for new clothes.

The shopping experience alone makes many people feel better...unless you are a

plus size woman. Many plus size women feel very self conscious and insecure,

especially when shopping in a store for plus size intimate apparel or plus

size exotic lingerie. It's hard enough trying to shop in stores for work and

casual clothing, never mind plus size intimate apparel.
Retailers want to capitalize on the growing waistlines of Americans... but

not in their stores. Plus size women have been made to feel that they don't

belong. According to Suzanne D'Amato in her Washington Post article (5/31/05),

several well known retailers including Gap, J. Crew, Delia's and American

Eagle sell larger sizes online rather than in their stores. D'Amato goes on

to say that" industry research suggests that some plus-size women prefer to

shop in private, often based on their negative experiences in stores". She

quotes Marshal Cohen, chief industry analyst at NPD group as saying; "Who are

the people who are more willing to shop online than not? Plus-size women.

They're so used to being shunned and sent out to the hinterlands that they

expect this to be the situation".
Sadly, many plus size women are resigned to this type of treatment and

have even come to expect it. With the rise in popularity of online shopping

over the last decade, women looking for plus size lingerie in particular,

need not put up with this type of insult any longer. They now have viable

options. In the privacy of their own homes, women can window shop and

purchase plus size intimate apparel with the click of a mouse knowing that

their business is appreciated , the merchandise is high quality, and their

purchases are secure with a fair return policy in effect.

Article Source : ebusiness challenges

About Author
Both Mike Fletcher & Frank Reynolds are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mike Fletcher has sinced written about articles on various topics from About Branding, Nutrition and Iphone Reviews. The author is publisher of the .. Mike Fletcher's top article generates over 27100 views. to your Favourites.

Frank Reynolds has sinced written about articles on various topics from Online Business. Frank and Michelle Reynolds are owners of Sensualgarments.com, an online store selling intimate apparel for plus size and regular size women.I doubt if anyone strives to be overweight or obese but people are what they are. I'm overweight and not happy abo. Frank Reynolds's top article generates over 590 views. to your Favourites.
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