Writing a book is not a stand alone process. You are not journaling. Your book is being written for others to read. Who? Who is going to read your book? It is extremely helpful to have a clear picture of your audience before you sit down to write your book. You will want to know what age they are. Where they live. What their interests are. What they spend their money on and so on. You do not have to do an in depth demographic study; just get a good idea of who you are writing your book to before you write it.
Once your book is written you have another hurdle. How do you tell your audience about your book and how to you motivate them to buy?
Ask yourself three questions:
What problems does my audience have? Understanding the problems your audience is dealing with not only helps you write your book, it helps you sell it. For example, if you are writing a book about how to choose accounting software for a small business then potential problems might be:
Do not have enough time to do the books
•Not an accountant - do not understand accounting principles
•Current software is too complicated
•Do not want to pay a CPA to do my books.
•Need to invoice and pay bills from one location.
How does my book solve those problems? The next question is important because it will help you sell your book. People buy books for entertainment, for education, for hope, and to have their problems resolved. Take a few minutes and write down how your book solves your audience's problems.
Your book on choosing accounting software may break down a reader's options into an easy to use comparison chart. Your book may tell them exactly what they need and do not need from a software program. Your book may educate them on basic accounting principles in easy to understand descriptions so the reader knows how to compare software and how to use it correctly to grow their business. Turn these solutions into powerful benefit driven statements and you have your sales page already written.
How do I tell my audience I have solved their problems? Of course just because you understand your audience's problems and your book solves them does not mean you are going to sell your book. You have to tell them that you solve their problems. There are a few key places to announce your book's strengths.
Book's title - This is the most important place to state the benefit of your book. Continuing with the accounting book example a benefit driven title might be: Choosing Your Business Accounting Software. A non-accountant's step by step guide to make the most of your time, money, and sanity.
Table of Contents - This is also part of your book that people often look at to make a buying decision. Give each chapter a benefit driven name. For example, Chapter One - Understanding Accountant Speak.
Back Cover. The back cover is reserved for a quick elevator pitch where you again list a powerful benefit or problem that your book solves along with a few testimonials or reviews that can attest to the fact that your book does indeed solve those problems.
Articles, blogs, newsletters and more. Tell the world about your book by writing content that also solves their problems. For example, if you write an article about 10 Mistakes Small Businesses Make Setting Up Their Accounting Software then you have provided valuable information. Include a link to your website in the closing of the article and you likely have a new customer.
Press Releases are written to announce to the world that you have something important to say. There is nothing more interesting and newsworthy to the media than a common problem solved. Write a press release and tell the world about it.
Attracting your audience is as simple as solving their problems with your book and telling them about it. It does not have to be complicated. A few well placed ads. A number of helpful articles published both online and off, and a bit of media exposure and you will have sales figures you only dreamed of.
This book-for-academics-only is purely a misconception. Even those people engaged in the business or service industry must consider the book as their reliable aid.
Today, the most powerful tool to use is knowledge, both in real time and in online communities. This is one resource that you will need for various undertakings.
It is only natural for people to want something that will tell the public that they possess this knowledge. Thus, challenging people to be creative once again.
One of the best ways to convince people of such knowledge is to write a book. This will tell them that you are equipped with the right skills and experience.
How Writing a Book Will Promote the Business
If you are not yet convinced of the power of the books in boosting the sales of your business, then read on.
1. Convincing People
One of the purposes of writing a book is to convince other people about your business, your products and services and even about what more you can offer.
The book can serve as a venue for the business owner to showcase the capabilities of the company. It is also one way to give a short history of how the business came about. This can attract others who share the same experience or sentiment.
This is a good promotion as it establishes the business in the way the owner envisioned it. Just make sure to carefully limit the discussion to what will be interesting to your target audience.
2. Building a Reputation
Credibility is also a big thing in business. The reputation of the company and the owner plays a big role in promoting the products and services. A respectable author associated in a company can definitely attract people to purchase the product.
This requires certain steps in writing a book. This means that one cannot simply write anything under the sun. The topics and discussions must be relevant to the company and business.
The ideas to be shared must be something worthy to. People must benefit from it. They must find it useful. If not, the whole book project will become obsolete. It will also defeat the purpose of having a good reputation.
Just keep in mind that the goal is to shape the perception of the readers with regard to the business. Thus, keep the information accurate but deliver it in a manner that puts the company in good light.
3. Selling Products and Services
Your book is also an appropriate venue to sell the products and services of the company. The book you have written is in line with the vision of the company. Thus, it is imperative to keep it connected with your products and services.
Throughout the book, the products and services can be mentioned or referred to as the fruits or outcome of the efforts of the company. Mention this as the breakthroughs that have been worked upon.
In the internet community, writing an eBook is deemed as one perfect opportunity to promote the web site or its products and services.
The eBooks can be easily circulated, either for profit or for promotional purposes. People who get to read the contents will also be interested in visiting the web site. That is effective promotion and marketing.
4. Meeting People with the Same Interests
The book you wrote can also be utilized to meet other people with the same interests. Some of the readers might contact you for inquiry or proposals. Some can even refer you to their friends.
You can also use the book as gifts. This is one way of being thoughtful and promoting the business at the same time.
Give it to friends and acquaintances during special occasions. This is also a great give away during the holiday season. You can even give it out to people you meet on the conventions or meetings you attend to.
Conclusion
Just make use of every opportunity you have and you can definitely benefit a lot from the book, the product of your creativity.
Both Bob Burnham & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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