Article marketing is one of the proven traffic producing strategies. Article marketing also is and always has been one of the best ways a business owner can use to promote their website. If done properly Article marketing can be a fast and safe method to attract new customers to your websites. Article marketing allows you to post your content with an anchor text link to your site, on other webmasters sites, gaining your site valuable one way links.
Writing articles yourself isn't necessarily difficult and they can vary in length and quality, depending on the article directories guidelines. You can write articles to share information on a subject or just to help in gaining links to your sites. Articles allow you to appear as a professional to an audience who are interested in the topic, but they also can help build high quality back links from content filled pages on other sites. Articles are separated in categories and sub-categories in order to easily find certain information the readers are looking for.
It's best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.
You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc... Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway. Articles, written yourself, are becoming the fastest and cheapest way to see results from your efforts.
When done properly, article marketing can be a very powerful tool to drive loads of targeted traffic to your web site. Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.
In order to create a widely accepted author resource box you can follow these guidelines:
Your First word(s) should point to the author or website you want to promote. If you are promoting a personal blog/site/etc. you may start writing the resource box as follows:
'John Doe is an expert..' 'John Doe specializes in..' 'John Doe is a regular contributor of..'
If you are promoting a website you may start the resource box as by mentioning the name of your website and then explain what your website is about. For example:
"Your-Website-Name (explain what it has)..." "Your-Website-Name (explain what is about)..."
As you can see the box starts with the use of a noun followed by a adjective or description. I also wrote the name of the site without including the 'www' part because we want the reader to know we are talking about a site. If I started the resource box using the site name but with the words separated by spaces such as 'DP Article Submission', it would be hard for the reader to know we are talking about a resource. Notice that I also capitalized the first letter of each word in the site name.
The rest of the box should continue describing what your site is all about, this is the part of the resource box where you want to place the anchor texts and links.
The last part should invite the reader to visit your site. It should include a call to action or words which will attract the reader.
Link Placement, URL and anchor text selection
Once you figure how to properly create an author resource box you then you need to determine the anchor texts and then link them to pages within your site. All links should be inserted in the resource box, placing an HTML hyper-link within the article body will cause rejection from many directories.
Always remember that the maximum amount of links allowed in author resource boxes is 3. If you place 3 anchor texts linked to your website, and at the end of the resource box you enter your website URL, the submission will get rejected because the last URL is converted in to a Hyper-Link automatically by many article sites, so its good to keep 2 anchor texts linked to your website and 1 URL at the end of the resource box which will complete the 3 links allowed per article.
In reality there are several ways to create an author resource box and it is important to constantly test several styles to see which one gives you the best results.
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