1. Headline 2. Shocking statement 3. Tell your story 4. Introduce the problem 5. Agitate the problem 6. Give your solution - your product 7. Introduce your product
Let's take a look at the first and last of this 7-step plan.
The headline is the most important element of a sales letter. It is the first thing a person will see when they land on your website and it plays a critical role in whether a prospect will continue reading your sales copy or whether they will click away.
Many great copywriters will tell you that 90% of their time is spent on the headline because it is fundamental to the success of a sales letter. Changing the headline alone can dramatically affect your sales. Armand Morin said that a change in one of his website's headlines resulted in an 800% increase in sales. Sounds almost unbelievable but other Internet marketing experts and copywriters can also attest to such statistics.
Armand Morin also gives a basic template for a headline which is:
"If you want to do this, this and this then this is what you will receive."
Alex Mandossian's headline for his main sales page for Teleseminar Secrets is a classic example of this.
"If you're an entrepreneur, independent professional or small business owner, I encourage you to find out why my Teleseminar Secrets training is absolutely your fastest, easiest and most economical way to:"
He clearly identifies his target audience and then gives three irresistible hooks - 'ease', 'speed' and 'save money'. Althought I have used a colon here, Alex Mandossian actually ends his headline with three dots. These draw your eyes downwards to the eight benefits of Teleseminar Secrets that he lists below.
Internet Marketers use multiple ways to increase the stickiness of their websites because they know they have mere seconds to convince a person to stay or click away. Hence, the use of graphics, colour, audio, video, font size, etc.
Alex Mandossian uses a relatively small font size in his headline - just 14px and the headline is written in sentence case for Alex is talking to you, seducing you with his words. In this case it's very effective.
Now for the main part of your sales letter - point 7. When you are introducing your product Armand Morin recommends "chunking" or writing in segments. Each chunk is capable of standing alone but it also flows into the next chunk and provides a compelling reason why someone should buy your product.
In other words it describes the problem that your product will solve. After each chunk you ask for the sale. Therefore, you will end up asking a prospect to buy your product 7-8 times. If you only ask a person to buy once then if they say "no" you are left high and dry.
There's an art and science to copywriting and research has shown that, for the average person, you have to ask for the sale at least 7 times to close the sale. If you only ask for the sale once you really are shooting yourself in the foot.
You have to understand what happens mentally when a qualified prospect reads your sales letter. They are interested in your product and if they are continuing to read your sales letter their interest is increasing but as soon as you ask them to buy their interest drops. You are trying to persuade them to get their credit card out while they are thinking of reasons not to spend money.
But they stay on your website and continue reading so you give another compelling reason to buy. Their interest starts to rise but again drops when you ask for the sale. However, if your copy is working, the resistance to buy is not as great. Can you see that with a successful sales letter a person's interest will therefore climb in saw tooth fashion until they click your order button?
The trouble is you don't know what reason will trigger the buying response. This is why you need to ask multiple times. Software exists so you can actually track the effectiveness of your order buttons and this data can help you to improve the conversion rate of your sales page.
You also have to convince a person why it is important to buy your product NOW, TODAY. You have to think that your prospects will never come back and so you have to pull out all the stops while you have your prospects in front of you.
There are two main ways to persuade a prospect to buy now. One is to make your offer time-sensitive, e.g. you can have special bonuses that are only available for a limited period. You can also have a limited quantity of your product. For instance, you may be promoting a membership site that you want to restrict to a limited number of individuals.
So there you have it, some of the basics that go into creating that perfect sales letter. While I have only skimmed the surface of this topic, the beauty of this is that even if you applied just one thing from the information provided you can still dramatically increase your conversion rates and transform the bottom line of your online business.
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that's their purpose to impart your message and information. If it is not read then it is a waste of time and effort.
But all the same, articles have to be written to be read. It's just a matter of making them good. Making a good article doesn't have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that's why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won't have a hard time because you already know what it is and what it's about. It's just a matter of making your articles creative and interesting.
To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won't look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.
3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person's curiosity you're already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, ?Tips on making her want you more?, or ?How to make her swoon and blush? .You could also use titles that can command people, for example, ?Make her yours in six easy Ways?. These types of titles reach out to a persons? emotions and makes them interested.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don't over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
Both Nickolove Lovemore & Gagan Kainth are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Nickolove Lovemore has sinced written about articles on various topics from Marketing, Energy Healing and Blood Pressure. Check out for news, tips and great resources. And for a great program that will give you the low-down on writing s. Nickolove Lovemore's top article generates over 246000 views. to your Favourites.
Gagan Kainth has sinced written about articles on various topics from Home Businesses, Adsense and Finances. Gagan Kainth is the Author of this Article, he is a well known internet marketer from the last 6 years. He Loves to help People for doing home based business, Every time when ever he see anything best, he tells it to the world. Because once someone also. Gagan Kainth's top article generates over 40500 views. to your Favourites.