In this article, I shall address several questions to help you understand the New Age MLM marketing system.
What is New Age MLM marketing system?
It is simply applying internet marketing concept to the MLM industry.
Typically, there are three very important components.
1)A lead "capturing" webpage, also called a squeeze page 2)An autoresponder to capture as well as to follow up with your leads 3)A niche market
1)Why do we need a squeeze page?
A squeeze page is important as we need to capture our visitors' information. Think of it as a customer database. You can decide what information you want to capture, for example, full name, email address, physical address, telephone number etc.
For a start, I would suggest that you capture only the first name and email address. Generally, the less information you require, the higher the opt-in rate.
The advantage of capturing your visitors email address is that you will have the opportunity to follow up with them again and again. This is simply not possible in the old school MLM marketing system. If you can't convince your prospects the first time, you will lose them forever.
2)Why do we need an autoresponder
Have you ever sent an email to your friend and receive the following reply, "Sorry, I am out of office, I will try to reply you as soon as possible." Since your friend is not in the office, obviously, he did not send you this message. This message is actually sent by an autoresponder. What your friend did is simply to set up the autoresponder once. Whenever he receives a message when he is out of office, the autoresponder will do all the work for him.
Similarly, you can set an autoresponder to sent out email messages to your prospect at a specific schedule. I recommend you use a professional autoresponder like GetResponse, Monster Response or Aweber.
The advantage of following up with email is that it is done in a non invasive manner. Imagine if you are doing cold calling in the old school method. There is a high probability that your prospect may be busy with something else and is not the mood to talk. If you call at the wrong time, then he may never want to talk to you again.
Another advantage of email follow up is that you have a long period of time to educate your prospects and to inform them about your company. You can take this opportunity to build up your credibility. This will increase your conversion rate.
3)Why niche market?
Your niche market will determine how you are going to drive traffic to your squeeze page. A lot of beginners made a very fatal mistake. They think that as long as you have a website, there will be visitors.
Well, think about it. Is it possible? There are billions of website out there, how can you expect people to find your website if you do not advertise it?
So how do you drive traffic to your squeeze page? One very effective way to use pay per clicks advertisements. Your niche determines the keywords that you will be bidding. For example, if you are selling weight loss pills, then you want to bid for keywords like "how to lose weight easily within one month" rather than "how to train my dog".
The New Age MLM marketing system requires the use of a squeeze page to capture visitors' information. One common mistake made by beginners is to think that the traffic will come as long as the website is there. Unfortunately, this is not the case. Think about it, there are billions of websites out there, how are visitors going to find you if you do not advertise it? Therefore, the purpose of this article is to highlight three ways to drive traffic to your site.
1)Pay Per Click Advertisement
Pay Per Click is one of the most effective way to drive traffic to your site. The major pay per click network includes Google Adwords and Yahoo Search Marketing. There are also many other pay per click network.
Generally, what you need to do in pay per click is to bid for the appropriate keywords to get visitors to your squeeze page. The advantage of using pay per click is that you can literally start getting visitors within seconds. Using pay per click effectively requires some knowledge. I suggest you get a quality Google Adwords Guide before attempting to use pay per click. Some quality Google Adwords guide includes Google Cash and Adwords Miracle.
Remember to use leverage. For example, if you have a successful campaign in Google Adwords, you can literally copy and paste the campaign to other search engine network like Yahoo Search Marketing.
2)Viral Marketing
A good analogy of viral marketing is word of mouth marketing. Generally, people like your service so much that they just have to tell their friends. The method can be very effective as words spread very fast.
So how do you use viral marketing?
One easy way to do so is to create a free report. Of course, the free report has to be a quality report that people will find useful. One very effective method is to provide a lot of useful information that people can easily apply, yet creating curiosity at the same time.
For example, you may want to sell your own product. So you create a report that reveals lots of information but you do not reveal all the information. Curiosity will drive visitors to your website.
You will want people to help you distribute the free report so as to achieve the viral effect. One way to do so is to provide an incentive for people to give away your report. For example, you may allow people to give away your report by allowing them to include their affiliate link and website url in the report. Therefore, it is a win win situation. You get people to distribute your report for free and they get publicity for distributing your report.
3)Article Writing
Article writing has always been a very effective way to drive traffic to your website because it fulfills several purposes at the same time. It presells, educates, build credibility, create trust and drives traffic to your website. Furthermore, it is free and viral in nature.
Why do I say residual in nature? Well, once you write an article and submit to an article directory, there is a possibility that your article will be picked up by blog owners or other publishers. Therefore, you get tons of free publicity.
Furthermore, you can combine several articles that you have written as a viral report! Can you see the potential here? Basically, you are leveraging on your own effort. You have already spent the effort to write the article. Why not use it again and again?
There are many other effective ways to drive traffic. However, if you consistently use the above three methods, you should be well on your way to success.
Lubano Lim has sinced written about articles on various topics from Anger Control, Work From Home and Your Online Business. Lubano Lim is fun loving entrepreneur with a passion for helping others succeed in their business.Looking for more info about new age