Safelists promote the hype that each member will earn thousands by submitting to their safelist. They continue the hype by promoting to the unwary that their ads will be seen and their sites visited. Certain types of sites like this can only marginally come close to making any sort of guarantee of visitors. These types of safelist operate a credit based system that awards viewers credits when they visit other member sites. Once they reach a certain credit threshold they, in turn, can send out their own message.
The other version of this site does not offer credits, but only says that you won't be accused of spamming by other members in the safelist. In both cases, the member must have a valid e-mail account to stay a member.
The two main problems arising from this type of scam come from the sheer volume of e-mails coming to the member's e-mail box. Many e-mail box services will simply start filtering them out, thus eliminating any possibility of them being viewed. The second comes from the fact that noone has time to read each email that comes into their box. Many e-mails will simply be mass deleted. Even credit based safelists have suffered from these problems.
How many people actually take the time to read your e-mails and view your site with any real intention of buying? It is important to remember that members of these safelists are trying to sell you their product. THey are not interested in buying from you. Even credit based based systems cannot gurantee sales. So, with all of this in mind, is it safe to assume you won't make any money from them? If you do make any money here, it won't be as much as other proven methods of promotions.
Ironically these types of scams will continue to grow and multiply. Why? They promote their hype and people believe it and join them. They then refer still others who also believe the hype. They may even make some money on commissions that may, or may not, be offered. The only real winners are the list owners themselves who can offer their members additional credits to their members or upgraded memberships.
In reality, the only responsive safelist an Internet Marketer can have is the one he or she generates thru legitmate means. For example starting a newsletter or through the use of lead generating squeeze pages. Even here it is alsways important to give your audience something of real value which can come in the form of a free gift or lessons on some subject. It is always wise to allow for members to opt out when they choose to and conform to the Can-Spam laws.
There are many reasons to include e-mail as part of your marketing and customer service plans. The best chances of success with e-mail are to ensure you are delivering relevant, timely information to your customer at every stage of his involvement with your business. From soliciting new business to maintaining established relationships, e-mail can help you accomplish many important business objectives.
Build Awareness
This type of e-mail builds upon other forms of advertising for your product, in order to make sure your prospective customer maintains an ongoing awareness of that product. This type of e-mail message can be broadcast to supplement television, radio, or newspaper advertising. It does not solicit a reply from the customer, as it is only intended to relay or reinforce your message. Awareness ads are designed to make your customer believe he or she really needs your product or service.
Consideration Messages
These messages may offer something of value to the customer, such as information, a newsletter offer, or a sample of the product. It allows the customer to opt-in to your advertising, opening the door for you to send response-based messages.
Purchase or Conversion Messages
This type of message urges your customer to buy. It is a sales message, encouraging your customer to act. Be sure to send out a clear message stating the benefits of your product, solid reasons the customer should buy, and specific direction on how to complete the purchase. Word your e-mail in such a way that it is engaging to the customer and avoid using words like "free" that will boot the message directly to the spam file.
Usage Messages
Once you have converted your prospect into a paying customer, continue to build loyalty and a solid consumer relationship by following up. Ensure your customer is using the product they recently purchased, and reinforce the value of the product to your customer.
Loyalty Messages
These are perhaps the most important in maintaining ongoing customer relations. Ask the client for feedback on the product or to provide a testimonial. Ask your customer to share their positive experiences with friends. This is the stage where you become a concerned, caring merchant instead of just another blank face lost in cyberspace.
In today's world of e-commerce, you must provide added value to your client to ensure their ongoing loyalty and patronage. Otherwise, it is just too easy to find the same product cheaper, or easier to order, on any old website out there.
Etiquette
Finally, make sure your e-mail messages are appropriate in content and tone. Words alone cannot reflect the proper emotion, inflection, and body language that visual media or one-on-one contact provide. Be aware of words and phrases that can convey a potentially offensive message. Keep the form of your e-mail in line with a traditional business letter, using appropriate salutations and closings. Use your client's name instead of a generic, "Dear Ma'am" Refrain from using slang or acronyms, spell your message out in detail, and never, ever use profanity.
By keeping your target audience in mind, you can utilize e-mail throughout the entire cycle of client building and maintaining client relationships, to encourage the ongoing prosperity of your online business.
Both Ryan Smith & Robert Abrom are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ryan Smith has sinced written about articles on various topics from Valentines Day, Dating and Romance and SEO Articles. Ryan Smith is the author of the hot, new, ebook "Article Marketing Success." Download your free copy at . Ryan Smith's top article generates over 33100 views. to your Favourites.
Robert Abrom has sinced written about articles on various topics from Finances, Marketing and Food and Drink. Robert Abrom is the CEO of Abrom Research Inc., find more resources for your journey to entrepreneurship at