|
||
Tohave an effective world wide advertising campaign an Organization must definethe objectives and fulfill them effectively. Various types of media are used worldwidefor Advertising, some major ones are:
is done using a television advertisement, also called a Television Commercial. Itcan be a major part of world wide advertising. Many organizations pay forproduction of Television programs and intersperse the programme with their .The Television channels make the programs with timeslots available for theBrands to do their Television advertising. isdone by printing the advertisements on the Newspapers or magazines. Thetype of readers of the newspaper and the magazine, decide the type ofBrands which will use Print Advertising as their campaign medium.
. InternetAdvertising is done by using banners, text on the websites and requires indetail planning & strategy depending on the organization goals, businessmodel and involves proper choice of website, internet advertising type and thedesign of the campaign. A very important aspect of isSearch Engine Optimization (SEO) and Search Engine Marketing (SEM).
is also called Out-Of-Home advertising is absolutely opposite tothe Internet, Print or Television advertising, in the sense that outdooradvertising is done to reach the consumers when they are not in home i.e. whenthe consumers are in public places. Some of the media options available forOutdoor advertising are hoardings, pole kiosks, billboards, street furnitureetc.