Elegant, innovative, powerful. The three words suit exactly to what a Samsung F300 and its counterpart from the family of U-series Ultra-Edition II phones U300 is. Uncanny similarity in numerical attribution but different in exemplifying sophistication. If Samsung been long in drawing squares with its tried and tested slider mobile phones, both these phones are refreshingly different in terms of looks. To the credit o Samsung, this South Korean electronic giant has manifested difference in a perfect symmetry to functioning, and designed two awe-inspiring beauties in the name of F300 and U300.

Speaking of F300, the phone is first of its kind to integrate dual slide opening display screen. Specifically aimed to cater to the music segment, Samsung F300 integrates a stereo FM radio, powerful speakers, a music player supporting files of MP3, AAC, AAC+, WMA formats, memory expansion slot in addition to the inbuilt 128 MB internal memory, and dedicated buttons to have an one-touch access to music. Add to this, the candy-bar phone houses a 2 megapixel camera that takes still images of 1600x1200 pixels and video in QVGA resolution. Samsung F300 supports GPRS, EDGE, Bluetooth and USB file types and comes platter full with options for faster data transfer.

Samsung U300, unlike its F300 sibling, is a clamshell phone representing the Ultra Edition II series of phones from Samsung. The metallic finish with sleek and razor sharp look makes this phone stand out in the crowd of mediocrity. Leaving alone the look, the feature list of this phone spells of a 3 megapixel camera with capacity to capture images of 2048x1536 pixels resolution and a media player with ability to run files of MP3, ACC, eAAC+, WMA, WMDRM, MPEG4, and H.263 formats. Add to this, there is an inbuilt allocation of 70 MB of internal memory, a powerful internet browser and e-mail client that comes full with this phone's supports for GPRS, EDGE, Bluetooth and USB.

Both Samsung F300 and Samsung U300 mobile phones stand to experience a huge chunk of popularity by being different in integrating advanced technology in a altogether different design. Both are successful in representing style and substance in their own respective ways.