Hatched from Bradley Parker, founder of EggFusion in Deerfield, Illinois, is a new breed in advertising: ?On-Egg Messaging.? The more banal forms of advertising such as commercials, magazine publishing, and radio blurbs can be turned or tuned off, but ?egg-advertising? is too new for us to scramble away from. Some may think this idea be a bit too ?eggcentric,? but CBS did not seem to think so; signing as the exclusive advertiser, 35 million eggs were distributed last fall showcasing their network's fall lineup.

The Z idea spawned in a rather serendipitous way. Originally eggs were to be stamped with freshness dates and trace codes to protect the consumers, but Bradley Parker saw this process as a way to make an impact in the world of marketing and publishing services. It cannot be denied as a fresh, new idea for companies to advertise their services and products in a way that will reach a mass market of consumers on a daily level.

The idea deserves might get a ?cuckle? here and there, but Parker is going to be laughing all the way to the bank. This phenomenon is a grand ?eggsample? of how ingenuity and innovation can get you noticed and help others do the same. For the little guys, this should be an encouraging thought. Everyone has the potential for flashes of insight; you just have to expand your patterns of thinking and not be afraid to try something new.