Think of your own blog as another piece of virtual real estate. The greater your presence on the internet, the more chances there are of people receiving exposure to your offer.

As regards the subject of your blog, there are various things you can do. You could post any articles you write that relate to the program you are promoting on your blog, or you could simply post other people's articles on there. I personally recommend writing your own articles and posting them on your blog because this way you will be adding fresh unique content, and therefore you will be rewarded for this through higher search engine rankings. Just make sure that you submit your articles to the article directories at least a week after posting them to your blog. This ensures that the search engines have plenty of time to spider your site and credit you for being the original publisher.

If you don't wish to put articles on your blog, you could personalise it by talking about your own unique experiences of the product or program that you are promoting, on an ongoing basis. You could also write your own unique review of the program, making sure to not only mention the major benefits and features of the program, but also to highlight any slight faults inherent in the program for added credibility. People will appreciate your honesty as most so-called reviews are nothing more than hyped-up sales pitches.

Whatever you post on your blog, you should make sure that you include prominent links to your own unique affiliate links (and your other websites / blogs if you so wished). I suggest putting these links in both the side bar, and at the end of every post you make, if appropriate. Talking of which, after every post be sure to notify the various search engines by using 'ping' services like Pingomatic and Pingoat. This is a very simple process and will help to bring extra traffic to your blog in the long run.

To conclude, blogs are a great tool that many network marketers, including myself, are using with great effect. With all things being equal, blogs tend to rank higher than conventional websites, helped by the fact that they are generally updated with fresh content on a regular basis. Combine this with a good link-building campaign, and you can start to receive a lot of exposure for your network marketing program. All this from a free blog that takes just a few minutes to set up.