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[A41]A Good Man Is Hard To Find Characters
by Memphis Red, Mem
However, the movement to artisan and natural foods leave most ranchers in the dust. Many ranchers trying to meet the demand for source verified, locally produced and of course, all natural beef have been smacked hard when he finds the consumer only wants steaks.

Let's take a quick view what a rancher sees when he slaughters a steer. He gets about 450 lbs of beef. Only about 100 lbs is actual steaks (if he is lucky). Yeah, ouch for him and for his consumers. So he has to figure out a way to market the rest of the beef.

The easiest way is to grind it into hamburger. And actually, 350 pounds of hamburger doesn't seem all that much, but it really is. While it will easily fit into a large chest freezer, this amount of hamburger will feed 1050 individuals a 1/3 lb burger, which is a generous size. That is a lot of people. A family of three would get pretty sick of eating this much burger over the course of the year.

Let's look at other cuts. Recently, and especially in the restaurant circle, you may have heard about some other steaks such as flank, skirt, hanger and especially flatiron. The last one is the second most tender steak to filet mignon. All of these steaks are incredibly delicious, but there is not much of them. All together, maybe 15-20 lbs per animal. A couple of those steaks such as hanger and skirt, well there are only two per animal.

Those butcher steaks as they are often called don't really help much. Now we are down to about 330 lbs of beef. Unfortunately, we are now into the cuts that require a bit of time and very small amount of cooking skills. However, in many ways these cuts fill the house with delightful aromas and of course eating enjoyment.

I wouldn't touch a grocery store roast or hamburger for that matter. But artisan or locally raised beef roasts, wow. Some awesome roasts can really wow your family and friends. Artisan roasts are well marbled, almost self-marinating. I'm used to dry-aged beef and so my roasts are essentially fork tender when cooked.

Roasts, bones and some off cuts make up about 150 to 200 pounds. One of my favorite roasts is the old fashion chuck roast. There is close to 50 pounds of this mouth watering cut. The best way to cook this cut is with a simple crockpot. Yup, it will take 8 hours or so to cook and the last few, you might even nibble a bit here and there. But, you don't have to stand there for 8 hours. Put it in the morning and go have fun.

Rump roasts are also good when properly cooked and especially from quality beef. They are a bit dryer than chuck and with a tighter grain, but sliced thin and served with a mushroom gravy, just incredible.

Then we have the odd cuts, London broils, sirloin tip roasts (luxury), fresh brisket (barbecue beef), eye of round (poor mans tenderloin), and a few other steaks such as bottom round.

A few of the odd cuts that even chefs like are short ribs. Braised short ribs are almost sinful for how good they can be. You would be amazed how many 5-star restaurants serve this simple but elegant treat.

While we continue to whittle the cuts down, at the end of the day, you will have about 150-200 pounds of hamburger to eat. And you thought we would eliminate it all. Sorry, can't do it. But a good meatloaf is a pretty tough dish to turn down.

The best way to help an artisan rancher including ourselves is to buy a eighth or a quarter of beef. It is also cost effective way as well and includes some steaks, some roasts and of course some hamburger.

Here is a simple and elegant dish using chuck roasts that your family will beg for more.

Mock Beef Stroganoff

Traditional beef stroganoff is made with diced tenderloin roast. Personally, any beef dish would be incredible with tenderloin, but there are actually better tasting options that take a little longer to make and are touch more economical.

6 tablespoons butter 2 tablespoons minced onion 2 pounds chuck roast, cut thin in 1 x 1 inch cubes ˝ pound mushrooms, sliced salt and pepper to taste 1/8 teaspoon nutmeg 1 cup sour cream, at room temperature

1.Preheat the oven to 300F. 2.Melt 2 tablespoons of butter in a heavy dutch oven with the heat on medium-high, add the beef and quickly sear all sides until the beef is brown. Add a cup of beef stock and place the lid on the dutch oven and cook until fork tender, about 2 hours. Check occasionally to make sure the meat does not dry out during cooking. 3.Melt 2 tablespoons of the butter in a heavy skillet. Add the onion and cook slowly until transparent. Remove and set aside. 4.Add the remaining 2 tablespoons butter to the skillet. Stir in the mushrooms, cover and cook 3 minutes. Season with salt, pepper and nutmeg. Whisk the sour cream and add to the pan, but do not allow it to boil. Return the beef and onions to the pan and just heat through. 5.Serve over a bed of egg noodles.

But, do you know how to build a squeeze page? A “please sign up,” and a fill-in form won't get you many (if any) sign-ups. Here are some hints:

First, you need to intrigue viewers to get their information. If you're offering a free newsletter, the best thing to do is to give readers a sample of what they might find inside. For my newsletter, OVMarketing One-Tip News, I offer a tidbit of advice, such as using your picture to brand your business or another teaser about what people might find once they subscribe.

If you don't have a newsletter to offer, you may be offering a short marketing course or a course on pet care. It really doesn't matter what you offer, as long as you're offering something of quality. You can even buy autoresponder messages now.

You can also find tons of stuff out there to give away. Various programs provide a clearinghouse of sorts, where product owners allow their products to be downloaded in exchange for coveted names and email addresses.

Of course, before you give an ebook or product away be sure you have permission from the author to do that. You'll find that information within the ebook or product or in a separate file that accompanies your download. Using something without permission is plagiarism and could result in legal problems for you.

Once you have something of value to offer and permission to distribute, then you'll need a good autoresponder. These services offer a system that will not only store your “list” of names, email addresses, and other information. They send a confirmation message to the person who signs up, which the enlistee must verify. This provides you with what's known as a “double opt-in.” (The first opt-in is signing up, and the verification is the second.) Having this verification assures that you can never be accused of spamming, which is a truly obnoxious practice that can get you booted from your ISP. Just don't do it. In the United States, it's now against the law.

Your autoresponder will also provide the code you need to make the sign-up form. You give it some basic information, such as what fields you want to acquire and then, an HTML code will be provided, which you have to add to your splash page. Usually you'll want to do this at the bottom of the page.

But directly before the code, you'll need to type in a disclaimer. It will be your privacy statement and you can make it as simple as you like: “Your information will not be sold, rented, or given to anyone for any reason.” And then, live by it. This is very important. Your privacy statement could encourage potential clients to sign up by giving them a bit of added security.

So, you have the autoresponder, your client has double opted-in, and now you want to welcome them. You need to set up your autoresponder's first message. In it, thank your potential customer and welcome them to the newsletter or thank them and give them a link through which they can download your book, software, etc. For a newsletter or e-course, you'll need to set up subsequent messages, too, and let the autoresponder know at what interval you'd like the messages sent. You're set! Now, you can forget about it and just continue to build your list in the exchanges and anywhere else you advertise.

Don't expect your list to grow overnight. If you're getting 25 names a week to add to it, you're doing well. Just keep showing the page, brand it with your image or logo, and folks will get used to seeing your page. The more folks that see your page, the better they come to trust you and the quicker they will sign up.

But once you have a list, don't abuse it. If you do, you won't have that list for long. Don't spam members everyday with the newest, best product you've ever seen, or even every week. I tend to feel used when people do that, and you probably do, too. If you are offering a newsletter, perhaps you can put the item you're pushing into your signature file or even better, a P.S. (Folks usually read those.) But never betray people's trust by shoving stuff into your newsletter that doesn't belong. If the service or product is not relevant to what you're writing about, don't even think about using it. Be kind to your list and your list will be kind to you.

Article Source : How Much Can You Drink

About Author
Both Memphis Red & Pat Marcello are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Memphis Red has sinced written about articles on various topics from Food and Drink. Memphis Red is world renown steak expert, often appearing on the food channel and other cooking shows during the 4th of July. For more information on finding the "perfect steak" visit. Memphis Red's top article generates over 1900 views. to your Favourites.

Pat Marcello has sinced written about articles on various topics from Marketing, Food and Drink and Marketing. Pat Marcello is pleased that so many people have taken her up on her offer at and never abuses their trust.. Pat Marcello's top article generates over 49500 views. to your Favourites.
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