Consider using radio advertising for your site. You can start by recording an advertisement to play in late night slots, which are cheaper than commercials during the day. Contact local stations and as them for a price estimate for the cheapest times. Once you have developed a commercial that converts well, make an attempt to advertise in different time slots.

Participate in some sort of group "give away" event. These usually take place right before Holidays, such as Christmas. If you don't see any being formed, you may want to contact other people in your niche to see if they are interested in pooling products to create a massive giveaway, so that you can all can some benefit while giving a big present to your current and future customers.

Do not always rely on Internet-based methods of promoting your website. While they're more comfortable and consistent with your everyday promotional methods, they wont always be more effective than other forms of media, especially since there is less website competition in other forms of media.

Consider advertising your newsletter through "co-reg" or co-registration programs. These registration programs will add you as a box someone can check off when they are registering for a different newsletter. In many cases, you can purchase double opt-in leads for your newsletter for as little as 50 cents using these programs.

It's really a good idea to probe a little deeper into the subject of web promotion. What you learn may give you the confidence you need to venture into new areas.

Don't forget to have time for other people when marketing your product or service. Your best allies will always be those people with whom you have the closest relationships. So start making friends within your niche and in industries related to your niche. Be genuine, sincere, and giving and expect nothing in return.

Find a person who has an interest in your business's niche. Offer weekly compensation for posting useful comments on blogs and including a signature file that points back to your website. Not only will this improve your search engine rankings, but it will also drive traffic to your site, especially if the comments are on target and useful.

Create an affiliate program and find partners to help promote your product. One easy way to setup and administer an affiliate program is through Clickbank, which handles all of the checks and data recording for you. Other excellent affiliate program services include Sale Flurry, and 2 Check Out.

Consider purchasing some form of "cost per action" advertising. This form of advertising only charges you when someone takes a specific action, such as opting-in or purchasing a product from your sales page. This is one of the better forms of advertising, since it virtually guarantees a return on your investment.