The medication would be administered orally through a spray, and would have the same type of affects as the original Viagra. The medication is being developed in cooperation with Novadel, the American drug delivery firm.

A Spokeswoman told Rueters, ?As with many of our products, Pfizer has routinely evaluated a number of options (for Viagra), including different formulations, new indications, over-the-counter, etc., and continues to do so." This is the first time Pfizer has admitted considering an OTC version of the drug and is a significant development for the industry.?

Opposers are worried that over the counter Viagra sales will lead to the impotence drug becoming a social aid to revive sex lives, instead of being used only to treat erectile dysfunction.

The OTC version of the drug is said to be an attempt for Pfizer to retain its dominance in the lucrative impotence drug market. In July, Phizer's competitor, GlaxoSmithKline announced that it will be releasing an over-the-counter impotence gel.

There are currently 23 million men who have a prescription for the erectile dysfunction drug as well as millions more who are thought to have ordered counterfeit versions of the drug online. Although it could take awhile for approval by the FDA and research and develop to materialize, it is very reasonable to assume that we will see a over-the-counter version of Viagra soon.

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