Text format and SEO, one of the most discussed topics, among SEO experts as they are invariably connected with each other. In SEO, text format acts as an important factor for consideration as it can influence the spiders that come to the webpage. Text formatting is the method of arranging or presenting, the contents in the webpage. As search engine parameters accounts, even the slightest factor, the text formatting becomes an important web layout factor that decides the quality of the webpage. And, as SEO is the compiled form of the eligibility factors to get attention of the webpage, essentially text formatting is also one among the SEO factors.

SEO, search engine optimization, is the process of building up of a webpage according to the preferences of the search engine algorithms. And, search engine optimization of a webpage can be compared to a grooming session. Obviously every one wants to dress in the best, but as a rule, beauty is in the beholder's eye. It is taken for granted in search engine optimization, also. To meet the requirements of the web page listing, the text formatting has to essentially follow the specified preferences of the search engine algorithms. As the primary necessity of a webpage is to get the top position of the search engine result pages, text format has to be undertaken as per the search engine optimization guidelines.

In text format and SEO, innovative formatting specialties as well as introduction of highlighting to the text is well appreciated. As internet communication is based on the HTML language, the specific tags are to be used to communicate the effects in the pages with the search engine browsers. The highlighting of the headlines is considered as a text formatting essentiality in SEO, and it is done using the «H» HTML tags. The effective tags such as «h1» and «h2» tags can be either used for the purpose of highlighting. But, «H» HTML tag is less used now, as the highlighted text page appearance can be redefined using CSS. However, the tag highlighting in the text formatting is relevant for SEO.

Text format and SEO, also gives importance for the highlighting of the page. The keywords in text are expected to be highlighted in bold fonts. However, it does not mean that the whole text can be highlighted. The keyword text can be highlighted twice or thrice in the text. And, as the rule, instead of the traditional «B» bold tag, «strong» tag has to be used for highlighting. Also, include the keywords in the headings, title, and links as they will give the webpage a cutting edge in the page rank of the search engine result pages.

Text format is thus an essential part of search engine optimization. And, the text format and SEO seems to be requirement of the web pages to get the best result in the search engine listing.