Google have done an absolutely fantastic job.

Their adsense program has been promoted in such a way that it seems, to the novice webmaster or marketer, an incredibly easy way to make money.

Stick some ads on your site and people will click away until their fingers are raw, stuffing cash into your pocket each and everyday. Thats how it works right?

Well, not really.

The truth is the people who have been immediately successful with adsense and thus went on to promote it to the hilt, already had swarms of traffic visiting their site everyday!

Some of these people then decided to sell ebooks or video packages explaining how adsense has made them unspeakably rich and of course how it will make you rich too - if you buy my book/video.

Which is all well and good.

I bought most of them and picked up the odd tip it's true.

But they all, without fail, leave out the most important details, particularly how to get traffic!

All a person actually needs is a step by step system that if worked through will bring them profits. Too many marketers are scared of the competiton when the truth is even when everybody knows how to make money with adsense 99% people still won't do it. Why?

Because it takes a little effort and we are, generally, a lazy bunch.

It's a kind of herd mentality.

But it's this very reason that adsense has become such a phenomenon, it brings with it the promise of easy money. One click and you get paid type of money, what could be better than that.

Adsense riches are very achievable but you won't get them without a plan that can be worked each and every day. Even if it's just half an hour each day, it's a cumulative thing and eventually the rewards will outweigh the work put in. EVentually you'll be sitting back and watching the adsense cheques roll in.

But not without a plan of action and a little effort.

Here's a little strategy to get you started - finding that niche.

Everybody will tell you that you need to find a niche that isn't overcrowded. Rubbish!

All niches have competition but similarly, all niches have untapped sub niches too.

The point is pick something you have at least a little interest in and then burrow down into it until you find a cluster of phrases people are searching for which have little or no competition. This is how I build my adsense sites.

A quick exercise - go to your favourite keyword tool, try the one on SEObook.com, type in a phrase.

Ignore the top few phrases with thousands of searches per month and go deeper, find those phrases with 1000 or a few hundred searches per month.

Go along to Google and type the phrase in using quotation marks. The check out how many pages carry that phrase. If it's under 1000, you've struck gold. If it's below 500,000 you can still get on the first page with my techniques.

The point is there's a never ending supply of untapped niches just waiting for you to claim and that's something the "gurus" don't wnat you to know!