A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet marketer's arsenal. A sales letter enables you to present your sales pitch simultaneously, to millions of customers worldwide, without ever having to leave the comfort of your home. That my friends, is the sheer power a well-written sales letter holds!

In this article, I'm going to share with you 5 amazing tips that'll help you churn out irresistible and compelling copy. Alright then, on with the show!


Amazing Tip #1: Craft a magnetic, power-packed headline!

Your headline is the most vital aspect of your sales letter. So much so, that copywriting gurus stress that you need to spend around 75% of your time in creating a killer headline. Reason? Simple. A headline will either make or break your sales letter. Yes, it's that important!

Here are some great examples of attention-grabbing headlines:

?The headline of this article! It sure caught your attention, didn't it? Otherwise, you wouldn't be reading this far!?

?Announcing....for the first time ever! A revolutionary, one-of-a-kind shampoo that will banish all of your dandruff problems once and for all!?

?5 sneaky copywriting secrets the gurus don't want you to know!?

Well, why don't you have a go, and come up with some similar headlines, if not even better ones?


Amazing Tip #2: Write a great first paragraph that will instantly grab your reader's attention

Starting off your letter with a question is a good way of accomplishing what's mentioned above. It's an effective device to grab their attention and instantly engage your readers in a conversation. Let me give you a quick example:

?If I can show you how to quadruple your wealth in just 3 weeks, would you give me a fair chance to explain it all to you??

Another great way to start is by applying the shock-your-reader technique. Here's an example:

?I am writing to you because it's a well-known fact that you are suffering from weight problems, and I'm confident I can help you out.?

Ok, that sure was a bombshell, right? Why? Because you've just told your reader that you know something embarrassing or damaging about him/her. Tell me, who would not continue reading from that point?


Amazing Tip #3: Sell benefits, not features

This is a common mistake most newbie copywriters tend to make, and need to avoid at all costs! You see, people don't just buy things or products. They buy quality. Let's assume you're planning on buying leather seats for your car. Now you may not know this, but you're not really buying leather seats; you're buying beauty, comfort and prestige!

So make sure you spend some time on this aspect of your sales letter, so you can get it right on the first try!


Amazing Tip #4: Provide testimonials to back up your claims

The typical salesman is usually met with much skepticism, no matter how compelling his story and claims, and no matter how detailed and persuasive his description is. So you will need famous and respected people'to endorse your claims.

For instance, if you are promoting a herbal cure for weight loss, it's a good idea to include endorsements by top doctors, in your sales copy. Your readers will then be impressed and feel secure about buying the product you're promoting.


Amazing Tip #5: Include a powerful money-back guarantee

This is absolutely vital, since you are basically requesting your reader, who may never have met you, to trust your claims and buy your product. And, as with everything else in your sales letter, you need to make your guarantee powerful and credible.

Your reader must feel safe that your claim is for real. You need to provide an unconditional, no-holes barred, iron-clad
guarantee. should be a stand-alone certificate, signed by the letter signer. It should appear to have real monetary value just by itself. This will grab the attention of your reader and reassure him/her.

Well, there you have it! Some absolutely essential armory in your copywriting arsenal. Now go forth and profit from it!