gloves 60020 $ 1.05 $ 63,021.00
currency 4140571 $ 0.23 $ 952,331.33
cruises 3962320 $ 2.20 $ 8,717,104.00

I will just explain what I have presented. Gloves is the keyword, the 60020 is the number of monthly searches for that keyword, $1.05 was the highest bid for the click on Overture and the last column is really a meaningless column, it is the volume of searches multiplied by the highest bid, but it does give you an idea of the scope of that particular market. I guess I am just trying to demonstrate the vast difference in markets out there so it is very important that you do your upfront research prior to committing hours and resources to any site.

One thing I want you to quickly get your head around is a thing called Google PageRank. It used to be a lot more important than it is today but it still plays a role in determining a sites attractiveness, both to Search Engines and prospective link and financial partners. I think the best thing I can do is to quote from Google:

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Just know that it is important that you get links from related sites and that the link to your site contains the keywords that you are targeting.

In summary, a good Page Rank in a good competitive sector is worth a lot more than the same Page Rank in a less competitive sector. In other words, all page ranks are equal but some page ranks are more equal than others.