I have always had problems getting hits and traffic to my sites, always, it is one of the biggest pains in my ass, the constant battle for traffic and paying customers. I really wouldn't mind the daily battles getting traffic to my sites if I was making money from them but apart from a few "sympathy" sales none of my sites were what you would call profitable, now if I was selling crap that would not be a problem but I deal in high quality information products that take a lot of research and time, so the battle for traffic is really a bit of a pet hate of mine, I need new and EFFECTIVE ways to get my hits and paying customer rates up. And as cheaply as possible too, both in money and time terms.
I have spent weeks searching for a boost to my traffic numbers, when I came across an article about a form of traffic generation called "viral marketing" The methods it described seemed very interesting and useful to me, I particularly liked these facts.
1)It was FREE
2)The only real cost was my time
3)Even my time cost was low, when you consider the returns.
4)Once set up it just kept going all by itself.
5)If done correctly the actual exposure for my marketing campaign would reach every corner of the internet.
6)Again, it is FREE.
FREE MARKETING, the golden egg every marketer wants, only in this case viral marketing is a FREE resource, I have a huge collection of e-books on every subject and it wasn't until I read them and realised that every page of every e-book has a hidden advertisement on every page, the links at either the bottom or top or both of every page, FREE ADS, obviously when you read the e book you see the ads and if they interest you then you will click on them and go to that site, easy and so good. This form of marketing can only bring you the online entrepreneur more money to your pocket, so simple but truly brilliant.
And yes like all business dealings there is always a cost, only this time it was only costing me a couple of hours of typing at my keyboard, nothing else, so no real loss there then.
In any business there is a cost to everything, only with viral marketing your only cost really is your time, it takes time to set the campaign in motion and time to set everything up before you get a return on your investment, but you have to invest yourself and your time into it to reap the rewards.
My total time cost for my campaign was about 6 hours, not too bad really, I spend longer just surfing daily.
Once the campaign was up and running I have found that minute for minute my returns have come back to me at a rate of about 10 to 1,basically for every minute invested I have had back about 10 minutes of hits and traffic to my sites, truly good returns, I couldn't get that kind of return using any other traffic methods, not even PPC gives me the returns I am now getting.
Longevity, ask yourself this how long do you think most ad campaigns last on the net??? The figures I have suggest about 12 hours per campaign in real terms, not long is it??? That is 12 hours in actual clicked on exposure, and most campaigns cost thousands to run, so your return on investment is crap.
Again,Longevity, the length of your exposure is entirely dependant on the nature of your campaign vehicle, that is what the hell you are using to expose your stuff to your customers with. With viral marketing your exposure is constantly growing and expanding net wide and the return on your time investment is far more in proportion to the effort you expended starting it up, so again return on investment is very good for very little financial costs.
Net exposure, the goal of every online marketer is to reach every pc connected to the net, thus ensuring maximum viewings if their product selection to the entire online world, nice dream but it simply will not happen using "traditional" marketing methods online.
Viral marketing differs though because of it's nature viral marketing has a presence throughout the net, and every time someone reads an e-book and passes it on or someone posts an article about any subject, like gossip that spreads around a small town like wildfire, viral marketing does the same, which makes it quite the most perfect from of ad campaign there is, the minute you get one person talking about your campaign or product then you have cracked it and your sales will grow.
Back to the first point I made, the whole basis of viral marketing is that it is FREE. Free, simple and easy to do, but very very profitable if done right.
Your choice which is the most preferred to you, hugely expensive ad campaigns which only reach a tiny percentage of net users or a very quiet, simple and FREE campaign which will reach hundreds of thousands if not millions of potential customers at NO COST to you other than time, thus maximising your bottom line. I know what one I prefer and still use.
Very simply, I have found viral marketing to be a god send to my business, boosting my turnover and profit margins through the roof, so simple it should be banned, I have seen my traffic go from 100 hits a week to over 5000 a day, you simply do not get any better proof than that, viral marketing works and works incredibly well, research states that only the top 1% of all online entrepreneurs use this method to take their income into the multi million dollar bracket annually, hey I really want a piece of that action for myself, don't you?
Well there you go then my views on viral marketing, I know it works and works well. Don't believe me then prove I am wrong, bet you can't.
Honestly though try this and see what results you get
Jon Baptitse has sinced written about articles on various topics from Online Marketing. Jon Baptiste is the Head Copywriter of The Man That Can Group.They specialise in online marketing and sales for offlinecompanies.