Here is why it is so important.

Any business can use an autoresponder to improve their business. Even businesses that are primarily operated offline can use an auto responder to make their business better by getting the name and email address of their prospects and customers on file.

You will see website owners offer something of value in exchange for a name and email address. They understand the statement "the money is in the list."

By being able to contact your prospects over and over whenever you want you can offer specials at different times of the year.

If you are an air conditioning company for example you could offer a pre-season tune up to your customers. If you own a hair salon and business is slow you could send out an email and offer 20% off of every haircut in the next 3 days.

Autoresponders are a great way to keep in touch with your business partners. If you have a mlm business you could keep an autoresponder with all of your downline in it. Whenever you need to get out a training message you type it once and hit submit. You just emailed hundreds or even thousands at one time.

You could use your autoresponder as a way to immediately follow up buying you time to follow up on your own when you have time. By having a bounce back message set up you appear to be on top of your business which build up your credibility.

Autoresponders can be set up to send out emails in different intervals for months and years. You can program them with pre-written content to pretty much run on their own once you have them set up. And they are very easy to work with.

Autoresponders are not expensive to operate. For around $20 a month you can get a unlimited number of autoresponders with premiere companies. This is a drop in the bucket for the amount of money you can make and the amount of time you will save using them.

Next to your website there is no more important tool to your internet presence than an autoresponder. Any smart business person will learn how to use these to the benefit of their business.