As I learn to apply that knowledge and see how it works in the real world, every now and then something from one of those books proves to be very valuable. This is the first in what I plan to be a series of articles that will disclose these "secrets".

The first one I would like to share is how to write Adwords ads that convert well.

1) The headline should contain the exact keywords you are bidding on.
2) The ad copy should also contain the keywords
3) The first line of your ad should be a benefit. Your best guess as to exactly what the reader wants. Example: You will make money now.
4) The second line should be a feature. How can your site or product help them get the benefit. Example: You can get started today

Along with a friendly looking display URL, an ad written using this simple formula will convert much better that trying to use both lines to express a single thought.

Adwords is a complicated beast, with fierce competition. There are no real secrets to winning. It takes a solid foundation built on real world advertising fundamentals.

If there is one thing Adwords is not, it's a get rich quick program. If you take it that way, you will surely fail. If you decide to give Adwords a try, you will be starting your own adveritsing business.

Your job will be to write three line ads and get them placed within Google's system for people to click on. It is up to the merchant to make the sale. All you can do is write an ad that will get the right people to the merchant. If they don't convert for you, get a different product.

Writing the ads is the easy part. There are many great ebooks available that will help you avoid the pitfalls. The truth is, a lot of people are wasting a lot of money with Adwords. Most people waste their time and your money by inflating the price of keywords in their failing quest for fast money.

If you want to succeed, you need to approach Adwords as your very own advertising business. Just like any other business, it requires your investment in time and money. But the returns can grow to become astronomical.

If you can learn to write an ad that profits you five dollars a day, you can write 100 more. The trick is learning how to write that first producer, then it is just a matter of duplicating the effort with other ads.