Ireland Local has been launched in the last two weeks. The only one of its' kind in Ireland, the website aims to provide highly relevant content within its' four main areas These area are property, vehicles, jobs, and business listings.. Each listing is organised by county, meaning that the end user experiences highly relevant information, and the businesses that are listed receive local visitors, thereby ensuring that their listing are being viewed by highly targeted consumers. The business model that Ireland Local is built upon is unique in the Irish market; the idea is that an end user can find everything in his locality, all in one place. Although in its' infancy, the website is already receiving substantial traffic, and the response from customers and surfers alike has been very positive. Ireland Local's ethos is perhaps best summed up by the company's slogan: "the things you want most, are closer than you think."

The current economic boom in Ireland means that more people than ever are considering moving to a bigger house, investing in property, buying a new car etc. More people are now researching these things on the internet, which makes Ireland Local a logical choice. With the excellent broadband service in Ireland, people are spending more time on the internet looking for the exact things that are featured on Ireland Local.

There are already very successful property, car, and job websites in Ireland, but none that offer all of these under one banner. The people behind Ireland Local are hoping that they will become the number one source for Irish surfers who are looking for quality, highly relevant listings in their chosen searches.