Blogging has become an easy way to get content on the internet and because of this marketing using this medium has grown and many internet marketers are using blogs to generate money online. Here are the top 5 reasons why they use blogs in this way.

1)So simple any one can do it. Yes if you can log on to a computer and use a key board and mouse then you can blog. The blogging interfaces are so easy to use that even the most technical challenged can pick it up and become proficient bloggers in no time.

2)Blogs are trusted. We live in a world full of savvy people who are immune to many marketing and advertising tricks. A blog offers real people the opportunity to talk freely about products, services. Their readers trust the authors of the blog to tell them how it is not just marketing hype.

3)Its free, you can build a blog for free on such sites as Google Blogger and Wrodpress.com. Its easy to go from zero to profit

4.Authors become experts. A blogs audience can turn an author in to an expert almost over night. If he or she writes a piece of content that becomes a standard within a niche he or she is raised very quickly by their audience to the level of guru. Once there they command an almost unbelievable sway over their readers.

5)Blogs quickly tap in to a market. A blog can rise to the stardom very quickly, relatively speaking, and appear at the top of search engine pages in weeks even days of their launch. This gives their authors direct access in to mass markets very quickly. Here are some things you should try to build your blogs visibility.

Use your email to market your blog. If like me you respond to 100's of emails a day add a signature to the end of your emails. Most software like Microsoft's outlook let you do this automatically. Use this signature to market your blog.

Put a subscribe form on your blog to a email newsletter. Send your fans emails when you update the blog and if you have any interesting news to tell the. They do say the money is in the list.

Ask your visitors what they are looking for buy running a survey on you blog. There is software and sites that offer you this functionality and these are very easy to manage. Then simply try and give your visitors what they are looking for.

Use blogging directories and networks to seek out like minded bloggers if they like your site they will link to which means you will get visitors from their blog.

Publish your RSS feed to as many RSS directories as possible. It is not as effective as it used to be but it still generates a large amount of traffic to many bloggs.

So there you have it 5 reasons why markets use blogs. I hope this was useful to you.