Dr. Kaplan was inspired to create the kaplanMD line because he could find no other product on the market to address his patients? skin concerns. After years of conducting research to understand the causes of skin aging, and collaborating with scientists and endocrinologists in the United States and abroad, Dr. Kaplan has identified 3 distinct types of skin aging, which are caused by time, hormonal imbalances, and environmental damage.

Further, he concluded that hormonal imbalances, which studies now show begin in our late 20s and early 30s, cause 12 key skin symptoms. They are: accelerated formation of fine lines and wrinkles, adult acne, flushing/redness, loss of firmness, loss of elasticity, thinning, colorless or translucent skin, dry, dehydrated skin, uneven pigmentation, facial hair growth, photo sensitivity (sensitive to sun exposure), and hypersensitivity (skin is more sensitive to irritation, allergies and bruising)

But instead of creating a line that address only these hormonal skin symptoms, Dr. Kaplan took it one step further by using no less than 10 active ingredients per product, at their highest concentrations, to treat all 3 types of skin aging at once. Seeing his patients bring in bags of products and asking for his opinion on which ones they should use and in which order, Dr. Kaplan wanted to create a simple, easy to use, ?balanced diet? skincare line that delivered the benefits of a dozen products in just 1 application.