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Your Online Guide » A Guide to Business » Making Money with Adsense

[B951]Build Your Own Empire Games
by Joseph Plazo, Jos

You have been working for ACME for ten years now. You do the same thing everyday. You're tied at the desk pounding a decrepit keyboard; half the keys don't work. When you're not nursing carpal tunnel syndrome, you're sipping stale coffee at the greasy counter. Worse, you don't really know anyone that you work with. Socializing involves a casual hello… with the doorman's Doberman.

One day you receive a memo stating that the dress code had been changed. Everyone must wear long pants with closed shoes. There is no explanation, and since you usually wear a sexy skirt with strappy sandals, you assume that it had something to do with you.

Would this sit well with you? Would it have been better that you and your colleagues were consulted first?

Now think about this scenario.

You've conducted time-motion studies at the factory for about eight months now. Since day one you toyed with ideas to optimize work-flow efficiency. A simple modification will cut costs 30% and increase output 20%. A brilliant idea worthy of an 80% raise!

You finally befriend the manager and broach your great idea. He points at the suggestion box. He adds that the supervisor browses suggestions once a week. So you whip up a nicely structured essay and plunk it into the box. Three months later, no one acts upon your ideas. No one has raised the issue. You retreat to your cubicle and sulk at the dancing-baby screen saver.

What's the problem?

Employees naturally expect that managers consider personal feedback as decisions are made involving work environment. After all, they are the frontliners and have a better feel of the immediate situation.

In order to motivate employees and supercharge performance, companies can implement “participative-style management” :

1. Never reprimand someone for their input- no matter how misguided. Look into the positive intention behind the suggestions. You will build confidence and motivation by acknowledging opinions. 3M is world renowned for paying cash prizes for crazy ideas. The idea for the Post-It came from rank and file. It catapulted the company to the Fortune 500.

2. Never rush employees to come up with flawless decisions. Provide them with appropriate tools and resources. Empower them to delegate responsibilities so they can focus on action planning.

3. Respect decisions once they have been made. Once you've authorized a committee to reach decisions, let the decision stand. Exercising veto powers to flex the ego will destroy motivation. Override staff decisions only if doing so will cause irreparable damage.

4. Impose clear standards of expectation. Inform empowered committees the core issues and what is desired.

5. Reward group members who strive to make informed decisions based on all available information. They will rise as future managers who will nurture organizational growth.

Occasionally, employees feel that too much involvement can spell disaster. Their mindset is that managers should decide, and employees simply follow. Some complain that taking on ad-hoc managerial roles breaches the scope of their job description!

Enlighten the employee. Remember that the objective is to make the employee feel that his opinion is valuable AND have him relish the pleasure of executing his ideas. Ultimately he gains confidence as he discovers how capable he is of making his own decisions. Your firm ultimately benefits as new talent is cultivated for the future pool of managers.


1. Find high paying keywords. If you want make thousands of dollars from Adsense, you must maximize your revenue from every click.

2. Find quality keyword related content. Create it, buy it or aggregate it from other sites RSS feds. If you have no content, you have no ads on your site. And if you have no ads, you have no money!

3. Drive quality traffic to your Adsense site. Learn SEO and traffic building. The more traffic is on you site, the more money you make from Adsense.

4. Adsense blocks have to look like part of your sites. Change color schemes. If Adsense block looks as an alien from Mars, click throw ratio is small.

5. Use Large Rectangle. I know that you have the option to picking different format. But this format works the best.

6. Place Adsense blocks in your content. Adsense is content related ads. Place it in content you increase click throw ratio.

7. Build own Adsense Empire. When one your site makes some money to you, build another one.

8. Use RSS power. Build sites with aggregated content from other sites RSS feeds.

Follow these tips, if you build content websites. For blogs you have to consider that successful blog is needed in unique content. If you want to start own webblog, do not follow tips number 7 and 8. Focus on building one blog only!

Remember these tips are not hard rules that you have to follow. Experiment and track your results. If one tip don't work for you do not use it. I know that you will find your own rules and build own Adsense cash machine.

Article Source : Pg. 22

About Author
Both Joseph Plazo & Alexander Korablev are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joseph Plazo has sinced written about articles on various topics from Forex Market, Adsense and Cars. A master of to his associates, Joseph R. Plazo offers
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