If you buy mortgage leads in bulk, most likely you will be buying old or recycled mortgage leads.

Mortgage leads can also be bought by way of cherry picking, where you can actually view the mortgage lead before you buy it. You can also see how many times the mortgage lead has been purchased by other loan officers.

Or, you can buy your mortgage leads ?fresh,? or hot off the press.

All types of mortgage leads can have their benefits to loan officers and mortgage brokers, but it is very difficult to compete with fresh mortgage leads.

You won't be hearing objections, such as:

?I did that a month ago,? or ?I closed that loan two weeks ago.?

Mortgage leads that are sold fresh, or in real time are delivered to your doorstep the second the potential prospect hits the submit button on the on-line application.

If you are a loan officer or mortgage broker considering the purchase of fresh mortgage leads, be sure you know where the mortgage lead company is obtaining their mortgage leads from in order to be sure of their quality.

Look for the mortgage lead companies that obtain their mortgage leads through web sites that they own and operate.

Steer clear of the mortgage lead companies that purchase their mortgage leads from third party vendors and than sell them to loan officers at a profit.

You will never know how many times that third party vendor is selling those mortgage leads to other mortgage lead companies.

In the end, if it is the quality of the mortgage lead that you are looking for, than give serious consideration to the purchase of fresh mortgage leads.