If you decide to buy your mortgage leads exclusively, you can plan on paying a little bit more for them. As opposed to purchasing dated or recycled mortgage leads in bulk or at two bucks a mortgage lead.

An exclusive mortgage lead should not only be exclusive to you and you only, it should be sold to you in real time or what is known as a fresh mortgage lead.

A real time exclusive mortgage lead is one that is e-mailed to you within seconds of the prospect filling out the on-line application.

If a real time mortgage lead is any older than a couple of hours, it can hardly be called real time, let alone an exclusive mortgage lead.

My suggestion to you if you are thinking about buying exclusive mortgage leads would be to take your time and research the mortgage lead companies you are considering investing your money with.

Remember, you work hard for your money, so make sure the mortgage lead company you invest with will get you a return on your investment.

Be sure to call the mortgage lead company and speak with a live person in the sales or customer service department.

Ask the customer service representative where they obtain their mortgage leads, and how they are delivered. Also, ask what the time frame is between the potential customer filling out the online form and having the mortgage lead delivered to you..

If the answers to your questions do not live up to your expectations of what real time exclusive mortgage leads should be, than move onto the next mortgage lead company.

Keep searching until you find the mortgage lead company that guarantees they will sell the mortgage lead to only you, and that they will deliver it promptly. If they can't have it at your e-mails door step within seconds of the potential customer submitting it, than keep searching until you find the mortgage lead company that will. Your time and money will be well spent, trust me.