The perfect answers for the above can vary between businesses and individual cases. When building your own Internet business mini-empire, if having expansion as a painted mind picture and business plan-it is advisable to have a few domain names in which your customers could associate your brand altogether. These steps are done to have your company completely targeted at one specific audience at first and then having an additional stream of clientele from other sub-niche targeted audiences.

Basically, having your retail e-commerce sub-niche store clientele jumping eyes from a broad selection of Disney and Mickey Mouse DVDs for their children and then three seconds later, having them flip from store category to Ron Jeremy Porn DVD movies, is just plain suicide whether your visitor is a man or a woman. Your customers will exit faster than ever with more skepticism than ever before and getting them back will be difficult than any other marketing practice you may develop.

With today customers growing by the thousands online, you should specialize only in one market. Once you specialized in that sub-niche market and you have grown to a limit that you are no longer in a development stage, you should then start thinking in expanding your niche. In better words, you start with the plan to unify for the long-term.

How do you know if you have reached your online target audience limit online? You can easily know when you have reached your target market when you have diluted all your marketing resources and your financial sales reach the same heights every consecutive month.

In other words, you do not expand your sub-niche business until all your marketing strategies have been exhausted. You do not move into other business endeavors until you have successfully up-sold and backend all your customers in some online media advertising way.

The perfect example when having a wholesale business e-commerce store will be Amazon. While Amazon spent millions of dollars before launching their portal- they use the power of email advertising for both free and paid members to up-sell and backend merchandise that looks promising and similar to their past recent purchases.

Not only that, one of the reasons Amazon grew as a billion dollar empire in the online marketplace was because one of the top primary marketing weapons to get a flood of customers and free sellers- an affiliate program. Till this day their affiliate program grows by the thousands!

So before you even think of jumping from one business to another business opportunity- think again and ask yourself if you have diluted all the marketing budget free and on-budget resources to expand your current or beginning wholesale business. Your customers should thank you in the long-run.