John Reese's first offering from his much anticipated Income.com business is a new widget for personal and business Blogs called BlogRush. On first look it is similar to many Web 1.0 affiliate traffic programs that crashed and burned over the years. This might be different though as it is John Reese behind the offering the service. It's completely free to sign up and use at your website so you have nothing to lose, and potential traffic to gain.

When this small bit of code you place on your page shows on your blog, you are credited every time someone clicks on it as well as the person who referred it to you and the person who referred them and so on for 10 levels of referrals. The basis of this type of system is somewhat similar to how Google adsense works in that it only displays Blog headlines that are similar i content to what you have on your site.

There are look-alike technologies to BlogRush, one that springs to mind is a system known as Criteo but they've not involved theirs to the next stage and admitted the word of mouth potential that the referral scheme in BlogRush allows for.

A lot of of the detractors of Blogrush allege this will be not unlike the antiquated Traffic Exchanges or products much like the bothersome TrafficBuzz which localised a software package on your desktop which advertised different websites. The Blogrush system appears to preserve the intent of Blogging as a whole to a higher degree those technologies, at least in it's embryonic levels. Only time will tell if it continues as a genuine information/content communion instrument, or converts to a typical commercial service in time.

Whether Blogrush helps become the GoldRush of blogging remains to be seen in the early days of the application. The buzz around the product has largely come from the fact that it is John Reese who is behind it. My plan is to adopt the service for my blogs and see how it develops in the coming months to see if it is the traffic panacea as promised.