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[B933]Build A Landing Page

by Elmar Sandyck, Elm

A very good way to do it is to promote a landing page before sending traffic directly to your blog or website. A landing page is also known as a lead capture page or a squeeze page. In this article let's take a look at some important reasons why you might want to build such a page.

1. Regardless of the business that you are in you have to understand that the visitors that come to your site are all going to leave. Most of them will never purchase a product from you on the first visit.

This right here should give you the biggest reason to build a lead capture page. You need to be able to get back in touch with these visitors and you have no way to do that once they leave your website.

2. You may be surprised by the fact that most people need to see an offer up to 12 times before they will buy. By having a lead capture page will be able to follow up and pre-sell your prospects on your products.

Because of this follow up you will increase the chances of making a sale over a period of time. The lead capture page gives you the name and email address to do this follow up.

3. Before you can make sales you will need to establish credibility, this is caused by the fact that the internet is an extremely competitive place. By using the lead capture page, you can follow up over and over which will allow you to build a relationship with your customers and increase your credibility as an expert on the products that you sell.

4. Lead capture pages are very easy to promote. You do not have to worry about promoting a website, your blog, or any inner pages because the lead capture page is very short and specific on what you want your visitor to do.

5. Your goal with a lead capture page is to get the name and email address of your visitor. You do not need anything more than that therefore creating long form is irrelevant. By building a lead capture page that is short, you can develop a tremendous mailing list for future follow up.

This is five major reasons why you should build a landing page. If you are in the Internet marketing business for the long haul having a mailing list will be important for your future success. The lead capture page that you build will help you do that.

Search Engine Optimization or (SEO) doesn't rank entire pages but elements of them. Each page is a team working together to produce an overall effect. While each page can produce high rankings and spread to each other is one of the best strategies another is to use a landing page strategy. In this case you can use various techniques to bring traffic to one particular page, usually the home page, and from there direct that pages high ranking to your website's other pages. When a page points to another page is does not diminish its page ranking. It may not be able to give as high a boost if it points to too many pages but this can be compensated for by a good navigation structure.

For the landing page to have its best effect use whatever techniques you can to drive traffic it. Seeking out sites that will provide links to your landing page is a strong strategy. If you can drive enough quality traffic to your landing page, and I stress quality, you can maximize that pages ranking. A landing page with a high enough page ranking can nearly endow the rest of your website with increasing rankings.

This is where a strong navigation structure is vital. You want the landing pages strong ranking to filter around your website and enhance your pages as much as possible. By keeping the in sight navigation links to a minimum you will ensure maximum ranking increases throughout your site.

By using a combination of affiliates, links from other sites, possibly pay-per-click and awesome SEO skills you can drive your landing page's rank sky high. Get your site up with good content first and then put forth all of your efforts into the landing page. The landing page will be your ambassador and it will seek out visitors and persuade them to come to your site.

Article Source : Pg. 116

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Both Elmar Sandyck & Allianceleads Seo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Elmar Sandyck has sinced written about articles on various topics from Internet Marketing, Work From Home and Internet Marketing. Elmar Sandyck is an expert Consultant who specializes in creating unlimited streams of highly. Elmar Sandyck's top article generates over 49500 views. to your Favourites.

Allianceleads Seo has sinced written about articles on various topics from Internet Marketing, PPC Advertising and Computers and The Internet. . Allianceleads Seo's top article generates over 14800 views. to your Favourites.