No matter how great your site is things constantly distract people and your visitor can be gone before you know it. Not only that, if they become distracted they may not remember what site they were on or why they had navigated there in the first place.

I have bookmarked many a site then forgot about it for one reason or another. Now had the visited site used, or been, a squeeze page not only would they capture the visitors information but their follow up email(s) would remind the visitor of the site and the purpose of their visit.

This is why using a squeeze page and getting permission to follow up with your visitors can be so powerful. Caution: you want to make sure the visitor understand how you plan to use the information they give you.

What goes into creating a good squeeze page? Not a great deal is really needed.

Layout:

Keep the layout simple and to the point. Capture only the minimum amount of information needed for the follow up - name, email address is all you really need. Asking for state, country or phone should only be done if it is important to the follow up.

People are often reluctant to give up a phone number - especially on the first contact. They fear being put on lists or being called at all hours of the day or night. It is important the visitor understand his/her information will be kept confidential.

Remember that you can, and should, acquire more information as you develop the relationship between you and your customer. Make a template with your HTML editor, which you can use over again just by making minor changes to the information, depending on your present offer.

There are also a number of places on the Internet where you can find ready made templates - both for free and at no cost.

Graphics:

Graphics can project the image you want to have. Do you want to display only the product? Do you want to display the product and your logo for branding purposes? Though squeeze pages aren't really used for branding - that should be an objective of your main site(s).

The offer:

You need a quality offer to entice the visitor to hand over her/his information. Preferably, this will be something of a free nature and should be something which solves a problem for the visitor. Free reports are great items for squeeze pages. And these items need not be your product but can be products for which you are an affiliate.

Remember that by using a squeeze page of your own, you acquire the customer information rather than the affiliate site capturing them first. And that is the goal of your squeeze page - to help you build your customer list!