The first simple tool is a domain name. A lot of newbies don't even know what a domain name is or how to go about getting one. A domain name is your website address. There are many companies that provide a domain name. Just do a search for it and you'll find a plethora of reputable companies selling domains.Domain names are inexpensive and range anywhere from $2 to $9 per year. Go ahead and grab a few that focus on what you're trying to accomplish. When possible, choose a domain name that tells the prospect what the site is about.

Once you're armed with a domain or more, then get a web page. This is also called a lead capture or squeeze page. The purpose of this one page website is to develop a list of highly targeted contacts. You see, as with any business venture, you have to develop a list. Your goal is to drive traffic on a consistent basis to your web page. Once there, the prospect has to leave you their contact information. On your web page, be sure to offer something to entice your visitors and make them want to leave their contact. You can offer a free eBook, daily tips or even a free CD on a topic related to what you promote. Once the prospect enters their contact information, you can start building a relationship with them.

And here's where the third tool comes in. You'll need an excellent auto responder. An auto responder is a tool that allows you to follow up with your prospects on a regular basis. Consistent follow up is what builds credibility and helps establish you as an expert in your field. The prospect receives valuable information from you and may eventually buy from you or join your opportunity. You want to test out different auto responders on the market and find one that fits your needs.

These are the 3 tools you need to build a solid foundation for your business. Chances are that no matter the type of marketing you do, or how successful you become, you'll continue to use these 3 simple tools in your business. If you're brand new to internet marketing, be sure to get set up with these tools. Never waste your dollars driving traffic directly to your business opportunity web site.