Choosing the right price for your ebook is extremely vital to the success of your marketing campaign. Any marketer will tell you that underpricing is worse than overpricing your ebook. When an ebook is under-priced, potential buyers will often question it's value. Most people don't mind paying for valuable, life-changing information. Many marketers will choose a price a little high then come down a little if the ebook isn't selling well. Of course, in order to accurately determine if price is a factor, your ebook needs to be promoted very well. Price is just one of several considerations consumers use to judge the quality of your ebook, but it is a significant factor which will require serious thought.

On the contrary, many so-called gurus launch an ebook marketing campaign using an introductory price then raise the price after few days. These marketers state clearly in their advertisements when the price will increase and what the new price will be. This strategy is designed to produce many sales in a short time. These marketers know that even after they increase the price, their products will continue to sell. This method is usually only implemented by well-known marketers with a long history of producing quality products and who have established themselves as authorities in their niche. There are a few authors who promise a price increase after so many days or weeks. They are actually using this strategy to increase sales, but never really intend to raise the price. Unfortunately, these marketers are tarnishing their online reputation and will probably not realize continued success due to their lack of integrity.

Here are a few important questions to consider when pricing your ebook:

1. Does your ebook consist of unique information? If your ebook is unique and is filled with information your readers considers valuable or life-changing, then you should price your ebook on the high side in order to match the quality of its content.

2. How long is your ebook? Your ebook's length isn't the most important factor when choosing a price, however it is something your must consider. If your ebook only has 15 pages and you're charging $97, if it doesn't contain a cure for cancer, don't expect much success.

3. Have your asked a trusted friend, preferably another author, to read your ebook and include him or her in the price selection process?

4. How long did it take you to produce your ebook - research and writing? Time is money and although this certainly should not be the primary factor in determining your ebook's price, it's something you should evaluate.

Answering these basic questions should ensure your ebook is priced right for success.