A call to action or "act now" psychologically triggers an urgent need to buy your product or use your service. Typical examples include:
?25% - 50% OFF all Carpet - This Weekend Only ?End of season sale - 25% OFF everything until Friday ?2 for the price of 1 - This Week Only ?First visit FREE - If you book in the next 24 hours ?First 5 to sign up for our FREE newsletter will get ... ?Free Consultation - TODAY Only ?Answer this survey before the 22nd June and get our FREE ...
Here's an example:
Huge Winter Discount - UV-FREE Spray Tan 50% OFF
This week only
World's leading UV-Free Spray Tan
As used by J-Lo and Paris Hilton
?Natural Looking Colour ?Moisturises Skin with Aloe Vera ?Takes Less than 60 seconds
Valid until June 16th
Sunny Tans
Remember, unless you're selling M1A2 Abrams Tanks there is always someone thinking about buying your product or using your service.
A call to action says to the consumer, "HEY we know you've been thinking about buying this product, here's a great opportunity to buy and save but you must do it before ...."
Never place an advertisement without creating an urgent need to buy!
Interesting huh! What if you suddenly realize you can find your way back to a path that leads to the life you are meant to live. And what if there was actually some sort of cosmic need for you to fulfill your potential greatness?
Well, here's an important news flash , ?It's up to you to fulfill your highest potential and there is truly an urgent need for you to do so?. Let me explain?
You are an incredible one of a kind being. There has never been another you, and after you're gone there will never be another you. You are wonderfully unique and incredibly valuable. When you combine your unique life experiences (good and bad), your natural talents and abilities, and your unique desires, you have one incredibly valuable resource. Resource? Yes a resource that is uniquely qualified to make a positive difference in this world.
Your value in this life is not really based on how much money you have. There are plenty of people who have a lot of money and material things who are asking themselves right now, ?why do I feel so empty inside??.
This world is jam packed with people who don't know what they want, who are confused about the obstacles in their lives and who wish desperately they could experience a more fulfilling, rewarding life.
What if your success is based on your ability to overcome challenges, to become the best person you can be, and to use your free will and intelligence to add value to others. You choose a purpose for your life that capitalizes on your talents and abilities, then you create value for others. Wow, come to think of it, every successful person I know simply does just that.
Lets summarize?
Your personal success and greatness are determined by your ability to: ?Overcome your challenges. ?Grow and develop your natural strengths, abilities, talents and skills. ?Determine a purpose for your life that you feel passionate about, and that uses your greatest talents and abilities to serve others in a meaningful way.
Put another way, success for you or anyone else is only a matter of being the best you can be.
Your mission, should you choose to accept it?
Is to be an example of excellence by being the ultimate you, and this world desperately needs the ultimate you!
Both John Hopkins & Mark Edward Duin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Hopkins has sinced written about articles on various topics from Guide Guitar, The Internet and A Secured Loan. Get your FREE 35 page web site marketing collection today.This document contains over 35 pages and 8000 words of practical hints on web site marketing, podcasting, and online video. It's updated weekly to include more and more articles.To get your FREE co. John Hopkins's top article generates over 12100 views. to your Favourites.
Mark Edward Duin has sinced written about articles on various topics from Self Improvement and Motivation, The Internet. Mark Edward Duin is the Founder of (c) August, 2006 all. Mark Edward Duin's top article generates over 6600 views. to your Favourites.