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[T1163]Top Ten Songs Now

by Jennifer Mckay, Jen

Top ten tips for a winning pitch

1. ?Hook? your audience

Make your audience want to listen by giving a strong hook at the beginning.

Active listening is hard work and without this motivation to listen your audience

will switch on and off randomly. Some examples include an opportunity e.g. to

make money or grow their business, fear factor e.g. the consequences of not

taking action. Others include a killer fact or engaging rhetorical question. See

Presenting To Win's top ten attention grabbers.

2. Show enthusiasm for winning the business

Showing that you are keen to win the business is viewed positively so tell your

audience you are very excited about the prospect of working with them. It is often

the case that when there is very little to differentiate presenting teams that the

audience select the team who ?really wanted the business?.

3. Give relevant information only

In terms of content the biggest mistake presenters make is ?information dump?.

Successful presenters are selective about the facts and information they present

sticking to the most important and relevant for their audience.

4. Use the ?You? factor

It is important that you make your content relevant. Therefore, the term ?You?

should be used throughout. This way you can state benefits very clearly and

demonstrate that you understand the audience's issues and problems.

5. Give examples for credibility

There is no point telling your audience you are innovative or experienced unless

you can prove it. So, use relevant examples to back up your case.

6. Be clear about your USP's

Your USP's are your unique selling points i.e. areas where you add value over

and above your competitors. It is important that your audience know how you

stack up against the competition but avoid naming your competitors in your pitch.

7. Use rhetorical questions to engage

Rhetorical questions are very powerful as they make your audience think about

your proposition. They can also be used to emphasise your USP's e.g. ?Given

the ratings of our analysts, who else could put over a more credible story to the

investment community??

8. Deliver enthusiastically

Make sure your body language is open and use your hands to make gestures

supporting your content. Vary the pace and pitch of your voice and scan

everyone in the audience.

9. Put strap lines on visuals

These are key messages along the foot of your visuals. You should have three

key strap lines, which are your three key messages, i.e. your three strongest

reasons for being appointed. That way your audience take in the messages using

two senses instead of one.

10. Anticipate questions and prepare answers

Many business pitches fail in the question and answer session, especially when

a team is pitching. Therefore, it is vital that you anticipate questions and prepare

the answers, deciding who will answer each question.

Marketing an online business is often a challenge: Entrepreneurs have an abundance of advertising options – both free and for a fee. The problem is entrepreneurs tend to be incredibly busy people with only so many hours in a day to accomplish everything that needs to be done pertaining to their online businesses.

One of the most effective and easiest marketing options online business owners have is Google Adwords. Even if your business Web site is not yet ranked high in the search engines, you can be assured that Web users see your URL, when they search for the keywords you've bid on, on the first pages of Google.

Adwords is an excellent means of driving targeted traffic to your Web site while you concentrate on your other marketing efforts – such as article marketing and adding keyword rich content to your Web site – to rank high in the search engines.

To run an effective Adwords campaign, however, you must understand how Adwords works. If you do an online search, you'll find there are a slew of Adwords tips offered by everyone from internet marketing gurus to successful online business owners. The top ten Adwords tips are:

Keywords count. If you don't choose the right keywords for your Adwords, your target market isn't going to find you. Keywords, and keyword phrases, are simply those terms and phrases that are most commonly searched for by your targeted market. If your niche is diet and weight loss, you might want to bid on the keywords diet, weight loss, and diet and weight loss.

There are numerous online keyword tools, such as Word Tracker and Overture, available to ensure you pick the best keywords and keyword phrases for your target market.

Write then bid. Before you ever sign up for or into your Google Adwords account, sit down and write your ad. Never write your ads off the top of your head. Rather, you must consider what you want your ad to accomplish and who you want to target. Write your ad then rewrite if necessary to ensure it is as effective as possible. You have very limited space, so you must be as precise as possible.

Set a budget. Know how much you want to spend each day, and whatever you do, do not spend too much per click. Set your budget and follow it.

Research your competition. Whether you use Google Adwords or not, you must stay up-to-date with what your competition is doing to secure new customers and to drive traffic to their Web sites.

Stand apart from the competition. Adwords is an effective way to drive traffic to your Web site if you know how to stand out from your competition. Be creative when you write your ads, but always ensure you adhere to Google's guidelines. According to some internet marketers, the best way to make your ad stand out is to simply capitalize the first letter of each word in your ad. (It's against Google's rules to use all capital letters.)

Include your product or service's cost. Make sure your ad includes the price of your product or service. By adding the price, you're making it easier for potential clients to decide if clicking on your ad and checking out your Web site is worth their time and their effort.

Geographically target your ads. If your product or service is geared toward a global audience, you don't have to worry about targeting your ads geographically. You should consider targeting your ads geographically if you are selling to a specific location. For example, if you're selling concert and sporting event tickets in Chicago, you may want to target only Chicago.

Always include a call to action. You want people to click on your ad and go to your Web site. Encourage them to do so by always ending your ad with a call to action, such as email, call, or click now.

Test, test, test. You can't just run your ad and forget about it. Rather, you should run several ads at the same time to determine which ad is the most successful. Then pull the less successful ads and run new ones to see how they stack up to the original ad. Testing is key to your Google Adwords success.

Article Source : brand marketing mix

About Author

Both Jennifer Mckay & Richard Cox are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jennifer Mckay has sinced written about articles on various topics from Small Business, Management and Forex Guide. To learn more about and. Jennifer Mckay's top article generates over 2400 views. to your Favourites.

Richard Cox has sinced written about articles on various topics from Web Development, Leadership and Health. . Richard Cox's top article generates over 5400 views. to your Favourites.