7 Types of Sales Letter You Can Use to Improve Profit Margins
Introductory Sales Letters ? This is perhaps the most discussed about type of sales letter in the Internet. This type of sales letter introduces your company to prospective customers. Readers may or may not know about you, but either way, they're sure not to have bought from you, and your sales letter should tell them why it's time to change that fact. When writing this letter, keep it as brief as possible because they don't know you well enough to believe that reading more than one page of your letter would do them any good.
Product Update Sales Letters ? This is mainly for old and existing sales customers. The primary thrust of this letter is to let them know about your latest product offerings and how they compare to previous items in your product line. Usually, sales letters of this ilk offer incentives as well for customers to buy during the promotional period. Make sure you include details about the expiration date for the promo period as well as information for ordering just in case they've forgotten how already.
Selling Incentive Sales Letters ? This type of sales letter is also for old and existing customers. Although you're not offering them anything new to buy, you're offering them the chance to purchase old or existing products and services for lower or better rates. There could be discounts, rebates, or other selling incentives. It could be a contest or any other promotion to encourage them to buy more and buy now.
When writing this type of letter, it's important to make the incentive as exciting and attractive as possible. Secondly, emphasize the urgency. Selling incentives last for a brief period of time ? it has to or you might go bankrupt ? so make sure they understand that the clock's ticking away!
Thank You Sales Letters ? If it's the first time for any individual to avail of your products and services, always send them a thank you letter right after completing their purchases. You don't have to do it and they know it. But you did it all the same and customers will always appreciate your efforts. It will also make them remember your website more easily. At the end of your letter, of course, make sure that you mention what other great products and services are awaiting them in your website upon their return.
Holiday Sales Letters ? Never let any important holiday in the year pass by without writing to your customers. Write to them one or two weeks before the holiday. Write the appropriate greetings then segue with explanations as to why your products or services could be a perfect gift for the celebrated holiday. If you have holiday promotional offers you definitely have to mention them in this letter.
Company Celebration Sales Letters ? These sales letters establish the fact that you think of your customers as part of your family, and that's why you include them in your celebrations. If this year marks the 60th year you are in business then make sure that you let your customers know this. Acknowledge the role they've played in your success and of course don't forget to end the letter with an invitation to drop by your website in order to build stronger and longer lasting bonds. These letters also apply for any achievement, award, or recognition that has been bequeathed to your company.
We Miss You Sales Letters ? Your customer or order tracking software can usually alert you when a long period of time has elapsed since certain customers have dropped by or purchased from your website. Make sure to send them ?we miss you? sales letters to these customers as well as customized information regarding your newest products and services that you're sure they'll welcome based on data from their previous orders.
These may take time to write, but it's an effort well-spent because it ensures that your customers will remember you - even when though much time has passed since their last visit ? simply because you took the time to remember them as well.
Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information are highly sought after by newsletter publishers, magazines, ezines, etc. It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed. Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes. This need is your opportunity...An editor of an ozone, newsletter or magazine has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide great content will not long survive. -------------- ---"An editor of an ezine, newsletter or magazine has a never-ending need for good content.----------- By regularly supplying the media with well written articles, you build a never-ending supply of links and traffic to your own websites. How? Well, the secret is in the bio. Each article you submit for publication has your own "author's bio" that gives full attribution and links to your site. This is the payment you receive for having supplied the articles... it is a payment which gives you long-term dividends! Not only will your article be presented to many thousands of subscribers initially... but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site... but to YOU as well. It is truly a Win/Win proposition. NOT A WRITER? NO PROBLEM...There are countless freelance writers who will "ghost write" articles for you and... Giving you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet...and they have never written a word themselves. I know this because I have written some of their articles. If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, English speaking, foreign-based professionals who will write articles for very nominal fees. OK... YOU HAVE AN ARTICLE... NOW WHAT? Having a good article is only the first part of the equation... now you need to get the articles distributed to those editors and publications that will welcome your contribution... and publish your work. There are three primary means of promoting your articles:==> Article Directories==> Article Announcement Lists==> Your Internal List==> Paid Distribution Services & Software Here is a breakdown of each... and a list of resources to get you started...ARTICLE DIRECTORIES...Article directories are websites which categorize and archive your articles... and promote them to editors and publishers. Most are free... but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks. Here is a partial list of article directories. (Please note that companies go out of business occasionally and you may run into a link which no longer works ANNOUNCEMENT LISTS...Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion. Here are a number of important Article Announcement Lists that will give you a simple and fast mechanism for distribution of your articles INTERNAL, IN-HOUSE, DISTRIBUTION LIST...Over time you will begin to build a list of editors and publishers, who have used your articles in the past, and find them to be relevant. This list is "your private goldmine". Each time you finish an article the first step you want to take is to send it, in a private mailing, to your in-house user list. You might want to consider doing a "mail merge" to this list and personalize your submission to the specific editor by name. Remember, this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nurturing. Remembering them at holidays and on special occasions goes a long way to building a profitable relationship. Pick up a phone and call them. Let them know that you appreciate your relationship... and let them know you are available for special writing assignments.
(Here is an example of how strong and beneficial this simple act can be... About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in the past. I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign... and "would I be interested in replacing him?? So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured the relationship?. Ask them "What Articles Do You Need?"... And listen closely to their answers. By doing so... you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles! PAID DISTRIBUTION SERVICES...Two recent innovations that have burst on the article marketing scene are: (1) custom distribution software (Article Announcer) and (2) web-based article distribution services (Article Marketer). My experience with these systems are that the web-based service is much more cost efficient, easier to use, and has the built-in advantage of having the most current and up-to-date database of publishers seeking your content
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Mario Churchill has sinced written about articles on various topics from Credit Cards, Anger Control and Credit Cards. Mario is a freelance author and has many articles on various subjects. For more information on