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[U15]Ultimate Small Business Marketing Guide

by Bhupinder Singh, Bhu

SEO is a modern age Internet Marketing Science, which is the success story behind several online portals relating to wide range of online businesses. But the real question is “What is the ultimate SEO marketing Solution?”. This is the question which pops up in the mind of every single business owner across the globe.

Before embarking on SEO Marketing, I will take you through different types of marketing techniques prevalent in the market.

Some of the well known marketing techniques are as follow: -

1) Marketing Offline – Take the case of a pizza delivery shop where every single marketing has be done offline, so in this case they will target newspapers, boards across the road, popular radio channels, and television to promote their new pizza product.

2) Marketing Online and Offline - Suppose you are having a travel related website, and want to pull customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example.

3) SEO Online Marketing - Some businesses are completely dependent on Internet, like software development, online casinos, web design, web development, web hosting, and many other businesses. In these businesses, the probability of finding a customer online is 100 times greater than any other marketing channel.

So, the next question which pops up in your mind is, "Where should I start from?" .Below you will find a step by step guide for online seo marketing

Some of them are as follow: -

Step 1: Log on to https://signup.overture.com/signup/ss/ols/addListings.do, and do a little research on different keywords, and select the best keyword which relates to your business. Here you will have to choose some of the top ranking keywords.

Step 2: Here you will start working on the SEO for a list of selected keywords, and you can choose any of the three options listed below.

(i) PPC/Pay per Click - PPC means that your site will start to show for this keyword, from the very moment you pay PPC fees to YAHOO, MSN or GOOGLE. Choose the keyword which is well under your budget, and relates to your business pretty well. Suppose you choose “bad credit home equity loan” keyword, which will cost you around 5,655.00$/month. This cost will be 100% payable to Yahoo, Google, or any other search engine. Further, you will have to hire a PPC Seo Marketing specialist, who will further cost you around 1000$-10,000$ depending upon the keyword chosen. If you can handle PPC yourself, you can surely cut down on your expenditure.

(ii) Organic SEO/ Natural SEO - In natural SEO you are not supposed to pay any monthly charges to Yahoo, Google, or MSN. In case of PPC if you don't pay fixed amount for the next month your website doesn't show up. Organic/Natural Seo option is often opted by Businesses which do not want to pay hefty PPC amounts, or those who have broader vision of Marketing. In Organic SEO, time frame is a major drawback. If you are targeting a top level keyword, it can easily take somewhere around 2-6 months, depending upon the keywords.

(iii) PPC + Organic SEO - Some companies are familiar with the time frame constraint of organic SEO, so they immediately “kick start” with PPC, and Organic Seo as well. PPC campaigns will start to show results within 4-5 days, whereas organic SEO can take up to 2-6 months. Once their website starts showing on natural seo rankings on various search engines like Google, Yahoo, and Msn, they simply pull back their PPC campaigns, and will resort to pushing their site up to the top level using natural seo rankings.

These were some of the techniques used in Search engine optimization Marketing. Case 1, 2, and 3 are applicable to a number of different companies and business set up. It's up to the owner to decide which way to head in Online Internet Marketing.

Best of Luck

Seohawk, India

See how much you can learn about affiliate marketing when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.

While Affiliate Marketing is nobody's patented secret, there are some tips and techniques that are very useful. Like the traditional marketing, Affiliate Marketing is also about the Customer, the market and then planning the strategies. A two-pronged effort, on promoting the site as well as driving traffic to the website is involved in Affiliate Marketing.

Start your marketing with Research and Planning and Analysis

Before starting with Affiliate marketing it is necessary that you first carefully look at your products and services and try to find out their USP's. For marketing it is very important that you have a unique selling point, which attracts the customers toward your products. It can be the low price or the high quality value of your product that makes it stand apart from other competing products. No matter how big your marketing plan is, if it fails to properly convey to the customer what is in store for him/her, you have failed in your marketing strategy. This can only happen if you are unaware of the market and the requirements of your target audience. Once the traffic starts pouring in, it is now time to analyze and evaluate your web site. This helps in evaluating the customer's requirements and finding out whether you have offered him the right solution. It also helps in making your website more users friendly.

Any Affiliate marketing technique has three basic aims.

1. Drive more traffic to your site.
2. Ensure repeat visits by the customers by offering unique benefits.
3. Converting visitors into customers.

Increasing Web Traffic

Increasing traffic to the site is definitely a science. SEO, Search Engine Optimization is the tool that optimizes our keywords. Thus making your site more suitable for being searched and "catch the attention" of search engine algorithms. Properly applied SEO techniques give your site higher search engine ranking which directly results in increased traffic to your site.

Internet marketing focuses on highlighting your products and services. This is done through SEO as well as other means like link exchanges, link building, email campaigns,ezines and newsletters with the intention of catching the eyeballs of the future clients.

Benefits to the customers

Benefits can be offered to the visitor in a number of ways and the most important of all is offering quality content. Make sure that you provide informative content to keep the Customer hooked to your web site. The content can be presented in the form of articles, e-books and the blogs, which provide real and current information. The subjects of the articles and e-books can be related to your web site products. This will serve two purposes, one that the customer will get quality information and the second that you are offering information related to your products, which makes the visitor interested in your products.

Converting Visitors into Customers

After marketing, let us now come to the real thing. It is to convert the visitors into customers. The key here is to offer good products, which are a solution to customers requirement. While offering descriptions of your products also provide testimonials. These testimonials speak better than you do for your products.

You can't predict when knowing something extra about affiliate marketing will come in handy. If you learned anything new about marketing in this article, you should file the article where you can find it again.

Article Source : Pg. 29

About Author

Both Bhupinder Singh & Pj Germain are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Bhupinder Singh has sinced written about articles on various topics from SEO Search Engine Optimization, SEO Consultant. . Bhupinder Singh's top article generates over 720 views. to your Favourites.

Pj Germain has sinced written about articles on various topics from Alternative Medicine, Finances and web development. Pj Germain