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[U98]Upper Deck Sweet Spot Baseball
by Joshua Feinberg, Jos
Identifying A Sweet Spot Client

A sweet spot IT consulting client should not be located more than 30-50 minutes driving distance from your firm's main office. This distance makes it possible for you to see them face-to-face regularly and to get there quickly in the case of an emergency. Even if travel time or related transportation expenses are additional billing items, your best and most profitable IT consulting time will be spent with your clients.

Finding Local Sweet Spot Clients

There are two major ways to find your local IT consulting sweet spot prospects, identified as those within 0-50 miles or 0-80 kilometers: rent direct mail lists; join local organizations within half an hour to an hour of your IT consulting location.

How Large Are Sweet Spot Consulting Businesses?

A sweet spot IT consulting business can be defined as one that has 10-50 computers, 10-100 employees and one million to ten million annual sales. Rented direct mail lists will give you at least part of this information about prospects in the area.

You can also find a sweet spot IT consulting business because they will have connections with a local accounting firm or other types of important businesses. You want to add your IT consulting firm to their list of trusted business advisors.

Sweet Spot Means Connected

Sweet spot IT consulting customers will typically outsource important business items to other trusted advisors. They will have relationships with attorneys, accounting firms, consulting firms, ad agencies and graphic designers and understand how important these connections are.

If you want to be involved with other companies that are connected to sweet spot businesses you should network with local accounting firms and others that can lead you to good IT consulting customers.

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You need to evaluate each client.

Are they big enough to need a real server, a real firewall a real backup solution and offsite or online backup?

Do they need to emphasize security, power protection, virus protection?

Do they need a real professional for their IT needs? network support and LAN-WAN support?

Your ideal customers can't rely just on volunteers, someone's nephew, a college buddy, or a moonlighter. They can't rely on just a moonlighter anymore. As the company starts to get larger, a lot more PCs and a lot more revenue are at stake if systems go down. A lot more productivity is on the line. They can't afford to mess around. That's where you, the computer consulting professional, will come in.

Computer Consulting: Who Can Pay for Your Services?

That's where you start to find the small businesses that are going to have that kind of budget to consistently spend at least $1,000 or $2,000 per month on IT support. What does that equate to? You're probably going to be on-site a couple half days a month, you're going to get phone calls for emergency support, and you're going to be doing remote support. You're basically going to become their outsourced IT solution, getting calls for anything and everything under the sun.

Computer Consulting: What a Sweet Spot Client Looks Like

They're not going to need that kind of support or be able to afford that kind of end-to-end first-class support from you if they just have a peer-to-peer network. They need to be large enough for down time to be really expensive and painful. That's when they're ready for a computer consulting professional.

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Joshua Feinberg has sinced written about articles on various topics from Adwords, Business Plan and Information Technology. Joshua Feinberg can help you get more steady, high-paying computer consulting clients. Sign-up now for Joshua's free audio training on proven computer consulting secrets from the Computer Consulting Blog now at http://www.ComputerConsultingBlog.com. Joshua Feinberg's top article generates over 1000000 views. to your Favourites.
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