Keyrings are an inexpensive, simple way to market your business. Everyone has keys and need some way to keep them all together. If you can design a printed and keyring that stands out, you can effectively advertise your company each and every time someone reaches for their keys. Each time they lock and unlock their home, start their car, arrive at the office or check their postal box.
Strategic Key Ring Design As you begin an introduction of a new product or service, you can begin a promotion by choosing a shaped plastic printed keyring. Introduce a new line of clothing by ordering Genesis brand shaped plastic keyrings for as little as £0.23 a piece, including any of their standard shapes and a single color imprint. Choose from computer, golf bag, heart, house, key, phone, square, t-shirt, or van shape in black, blue, green, orange, purple, red, white or yellow.
Have a more unique idea and want to design your own shape? The Jenson line of custom, printed keyrings can be ordered for as little as £0.30 a piece. You choose the single imprint color and either soft and flexible key chain piece or hard, rigid plastic.
If you are planning to open doors of a new location, consider choosing hard plastic hard hat keyrings printed with your logo. You choose between white and yellow hats and a single imprint color for £0.65 each.
Want to get customers “hooked" on a new product or service? Consider the spring clip keyrings. Users will find it very convenient to hang their keys on shopping buggies, their belt loops and wall hangers.
Thank your previous customers by sending them a “You’re Number 1" printed keyring in the shape of the number one. If you are stepping into a new era of your business plan, alert your former clients by sending them a foot-shaped keyring.
Multi-Tasking Keyrings You could make your keyring memorable by concentrating on the design or you could make it doubly useful by choosing a multi-tasking printed keyring. Light up key rings are an industry favorite, with more than a dozen styles to choose from. You aren’t restricted to torches, though.
Consider the digital clock printed key ring. What about a keyring that doubles as a trolley token holder? Who wouldn’t appreciate keeping tokens at their fingertips while still holding a newspaper and coffee?
USB Flash drive key rings are all the rage right now, great for transporting data of all sorts. Smaller than a lipstick case and half the weight, these are easy to use and relatively inexpensive to order.
Purely Style So your clients don’t care about multi-tasking or quirky designs? How about a posh leather or trendy metallic printed keychain? Real, soft leather keyrings are available for as little as £0.33 each. Elegant metal keyrings start at around £0.50 each for printed or stamped metal keyrings.
No matter what your reason, choosing promotional printed keyrings for your business can create buzz around your trade show booth or client offices.
This technique was often used in those old TV shows, to which I'm addicted. The addiction is not only for the nostalgia, but as evidence that I see things in them today that I didn't notice when I was nine.
Part of my brain always wondered why the campfire wasn't brighter as Bat Masterson and his friends drank their coffee and talked about how they would catch the bad guys when the sun came up. The same section of my cerebrum wondered why the headlights of Perry Mason's car gave off so little light as he and Paul Drake arrived at a midnight crime scene. And I certainly wondered why everyone was squinting.
The reason is that it wasn't really night when the scenes were shot. It was broad daylight with the sun blazing overhead, but the cameraman underexposed the film so it would have the semblance of night. (FYI, the term "cameraman" is not sexist. In those days, all camera operators were men.)
When you underexpose film, everything is darker. Depending on what is in the shot, the technique works. But if the shot includes a light source, believability is blown out of the water because campfires and headlights are darkened along with everything else.
Shooting day for night is cheaper than paying actors and crew overtime for night shooting and going to the expense of extra lights. I'm referring here to black and white photography, where the filmmaker could put a red filter over the lens to darken the blue sky and close the lens down an f-stop. It's a bit more complicated in color. There, along with underexposure, a blue filter is used to simulate moonlight. Even though real moonlight isn't particularly blue, we perceive it as such.
"Does he have a point that relates to communication?" you ask. Why yes, he does.
In fiction writing, we have a concept called willing suspension of disbelief. It amounts to a mutual agreement: the storyteller agrees to lie and the audience agrees to believe it. But the storyteller is still obligated not to do anything that would pull the reader/listener/viewer out of the story.
If there are mistakes in the story, the audience members' belief in the story depends whether they notice the mistakes. And that all depends on what they know. And you, the writer, don't know what they know, so you have to assume they know everything.
For instance, if you're attempting to reconstruct a conversation that took place in a bygone era, be sure the characters are using the right language. I remember an episode of M*A*S*H, one in which the actors improvised many of their lines. The story was about a newsreel film crew interviewing the personnel of the 4077th, and when they got to Radar, actor Gary Burghoff goofed.
Radar is answering a question about his mission there, and he says something to the effect that it's all about helping people and "that's where it's at." That age-of-Aquarius-era expression didn't exist at the time of the Korean War. Fiction or non, no anachronisms allowed.
No credible fiction writer wants the reader to be pulled out of the story. But if the viewer of that episode of M*A*S*H was born after the 60s, they would need an unusually sharp cultural awareness to pick up on the error. But it will happen with older viewers. The seams will start to show.
Maybe it's less a suspension of disbelief than it is a balance between the audience surrendering to the story and maintaining an awareness of the techniques of storytelling or filmmaking. In nonfiction, there should be only belief. The storyteller should do nothing to alter that. The writer must take care in researching the background details.
Fiction and nonfiction are the same in that your audience must believe you and believe every word of the world you present to them. No writer wants to lose his readers. No speaker wants to lose her listeners. Pay attention to all of the details, because you have no idea whether your audience will notice the squinting in the moonlight.
Both Tina Rinaudo & Jay Speyerer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tina Rinaudo has sinced written about articles on various topics from Promotional Advertising, Home Improvement and Promotional Advertising. Tina Rinaudo is one of the leading lights in the UK industry. Tina is a key member of YesGifts, the UK's faste. Tina Rinaudo's top article generates over 135000 views. to your Favourites.
Jay Speyerer has sinced written about articles on various topics from Disease & illness, Writing and Dental Practice. Jay Speyerer has been a writer, a speaker, and an educator for more than 30 years, successfully helping people achieve their communication goals in memoir writing, e-mail, cross-cultural communication, and presentation skills. Want to communicate better?. Jay Speyerer's top article generates over 720 views. to your Favourites.