Google is set to develop its own mobile telephone and wireless Internet device to rival that of Apple's iPhone. The technology community`s nickname for the Google project is called gPhone. However it is not creating the telephone for sale, but they are hoping to persuade wireless communication systems and cellular telephone makers to use their own software in this device.

The plan of action is to have Google offset the advertising costs of manufacturers to make the devices more appealing to companies to climb on board.

Many people have been waiting on baited breath for news from Google to make an official announcement about a rumoured "gPhone", the internet search giant's first attempt in the mobile phones industry.

This phone has been hotly tipped by industry insiders and internet geeks as the true opposition to Apple's iPhone in the latest mobile phone war. Both companies have developed a perception of "hipness" in "techy" circles and seem likely to be direct competitors when getting the image-conscious buyer to buy the latest mobile gadget.

It seems as if Google are trying to rule the world at the moment. Not only do they own most of cyberspace, they have now come to the conclusion it's the right time for a foray into the cell phone and mobile handheld gadget market. One such Google adventure is the Android OS, which runs on a Linux-based platform and is open-source, and is also well placed to hit the handheld market in a big way.

The rumour mill is catching up with the news of search engine Google launching its own mobile phone. We all know Google products are now available in some selected models of the mobile phone manufacturers. Google has so far maintained silence over the whole issue. But still seeing the amount of buzz, it cannot be denied forthrightly of the possibilities of a Google phone launch.

When search giant Google roar, the e-world reverberates. But this time the virtual world is responding feverishly with the buzz that Google is launching its own mobile phone, the G-Phone. So far, Google has denied that they are planning out any such things in the near future.

Android enabled phones aren't phones that can only be utilized if a robot says so (I'm sure someone in the world thought that). But rather they are phones that utilize Google's very own mobile operating system: Android. This is Google's way of entering the mobile phone market (because they're part of everything else, so why not?).

Android phones aren't common yet, in fact there's only one thus far: The G1. This Google phone was released in later 2008 and the only phone that supports the operating system. Other android enabled phones may be slated for the future, but the G1 is the only one currently. And the phone itself is relatively inexpensive at approximately 180 bones.

Google has executed a classic blocking maneuver that will feed their core advertising business. By making mobile and desktop a contiguous environment they drive a wedge between users and all application competitors. All things being equal, who wouldn't want to use the same apps in the office and in a restaurant? Microsoft can't compete because they won't give away Window's Mobile to handset makers or port mobile apps to non-Windows handsets. Symbian will not compete as there is no central server backbone for applications.