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by Carl Hoffman, Car

If you own an Internet marketing or online business, you have probably grown tired of answering the never ending amount of email you get on a daily basis. Most companies get hundreds of emails a day, many of which are questions from clients and potential customers. If you have grown tired of answering email, you should look into an autoresponder and discover how it can work for you and save you a lot of precious time.

When someone sends out an email, they expect to get an instant reply. Although you can meet this demand with some emails, it can be very hard to send an email to over 100 people, especially when you have hundreds of other things to do with your day. You can always hire additional staff to answer emails, or work longer hours yourself. These options may be good for some although many decide to use the power of an autoresponder instead.

As most of us already know, emails are very important with business. They give us a way to communicate with others on the Internet, sending messages in a matter of seconds. Emails are also an ideal way for visitors to give you feedback on your products, website, and other concerns free of charge. Through the use of an autoresponder, you can quickly answer emails and reply to hundreds of emails without lifting a finger.

What many fail to realize is the fact that autoresponders have many other uses than just answering emails. They also give you the opportunity to email potential customers and clients about future products, special offers, free samples, and anything else you feel would be important to your visitors. You can also offer advice and tips to affiliates as well, helping them to sell your products and services. On top of this, autoresponders are also a great way to build trust and a working relationship with your visitors and customers.

You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers. There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out. Although free is good, there are normally downsides to free programs that you will never have to worry about if you purchase one.

When you load up your autoresponder with content, you can make the material long or short, although you should make sure that your readers can follow along and keep up with the material you are sending. When a potential buyer or current customer signs up on your list, you should always let them know what it is that they are signing up for.

When you sent out your first email, it should be a welcome email to first time subscribers, letting them know what they can expect to receive from you in the future. This way, customers will anticipate your emails. If you give them high expectations, they will anticipate your emails. You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all it is free.

Email is one of the best tools you can have with marketing and business, although autoresponders have the power to take emailing to an entirely new level. Through the use of an autoresponder, you can instantly contact hundreds of thousands of customers, as many times as you wish, with the click of a button. You can learn many things about your autoresponder. All you have to do is play around with it and let your creativity take over.

And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided us with a free pass to the Golden Gates, lol).

You can change St.Paul for Buddha and heaven for nirvana if you wish, or use another allegory which better suits your religion or belief. The fact remains the same - to succeed on the Internet, we need a truckload of targeted traffic, and it's much better if it's free or at least inexpensive.

So the real question is how we can achieve this internet marketing heaven. I'm familiar with several major "passwords" providing the pass to the Gates - Search Engines and Search Directories, Pay-Per-Click Search Engines, Joint Ventures, Auctions, Link Exchanges, Forums and Newsgroups, and of course Blogging, Pinging and other RSS-related technologies.

I love RSS, it's possibilities are endless. Old email system, sadly enough, is dying because of all the spam floating around. These days ISPs go nuts to stop anything that even smells like spam. Don't get me wrong. I am not encouraging spammers in any way, but legitimate marketing business suffers significant losses because of all these anti-spam filters. And RSS easily eliminates most of the problems... However, this time RSS is not our main theme of discussion. We sure will return to it later, again and again.

And I didn't mention List Building yet, did I? Well, actually, List Building, in my humble opinion, is not even a password to the pass - it's the only key to the Gate. No list - no game. Sorry.

All these techniques should serve one purpose - no, not to make a sale, but to help you build HIS HIGHNESS LIST.

Why? If you direct your traffic to a sales page, you may or may not close the deal. And even if you do close it, it will be one-time-only you-got-lucky-this-time event.

Even if you're selling high-ticket items, the life time value of your customer is much higher then the price of any particular sale.

You should treat your subscribers with respect, always giving them useful information, unique deals, discounts and freebies. Don't sell them crap only because you want to make a few extra dollars. List is your virtual "real estate", your most valuable internet marketing property.

Is there anybody else you should treat with even more respect than your subscribers? You probably think I would say "NO". But the answer is -"YES!". There is only one category of people to whom you should pay even more attention in your business practices. I'm talking about Your Joint Venture partners.

These are the people with whom you should communicate on one-on-one basis. No broadcasting, only personal e-mail, chat, forum, call, or whatever. They deserve to have each your new product free, they deserve the highest commission, and the opportunity to start market your product with a special pricing, the lowest you offer for this product. May be you even should allow them to market it a few days earlier, before you release it to the public, and even BEFORE YOU START MARKETING IT YOURSELF!

So who are those hand-picked people? These are recognized internet marketing experts who have the broad access to the niche market for your product, in most cases they already have lists of their own (or at least are building their lists).

Before starting your business relationship with them, you want to make sure that you're "on the same page" regarding ethical questions... I wouldn't go into much details here, we all know the ropes - are they trustworthy, team players or self-centered, focused on one time deals with you or on lasting relationships, and so on, and so forth.

Always be on a lookup for new partners, you never know when you can meet them. Efficient JV-marketing is one of the very effective ways to skyrocket your business.

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Both Carl Hoffman & Oleg Ilin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Carl Hoffman has sinced written about articles on various topics from Marketing, self improvement and motivation and Food And Drink. Carl Hoffman is a retired Army Sergeant Major who has over 20 years of sales and marketing experience. He has many online ventures and author of many articles on sales, leadership and marketing.Looking for a online business or building upon an existing on. Carl Hoffman's top article generates over 5400 views. to your Favourites.

Oleg Ilin has sinced written about articles on various topics from AutoResponders, Marketing and Communications and Marketing. . Oleg Ilin's top article generates over 590 views. to your Favourites.