As any good bartender knows, keeping up with the latest fashionable drinks is part of the job. And yet, even with customers clamoring for the latest fashionable cocktails, there are a group of traditional and popular favorites that have stood the test of time. Ironically, many of these classic cocktails seem to experience a rebirth every few years. For example, twenty years ago many bourbon drinks were rarely ordered as bourbon itself was relegated to the shadowy, dusty shelves. Now, these and other time honored drinks are back to the forefront. Here's a list of ten all time favorite classic cocktails, including a handy recipe for each. Here they are, listed by the main alcohol ingredient ... Rum Drinks Daquiri: Typically made with a gold rum, although countless variations have been created. Best served in a martini glass, combine equal parts lime juice and sugar syrup along with the rum. Shake with ice, strain, and serve. Mojito: You see this one everywhere now, but it's a timeless drink. Combine the juice of 1/2 lime, 1 tablespoon of sugar syrup, muddled mint leaves, club soda, and a jigger of rum in a tall glass filled with crushed ice. Then, start the party! Cuba Libre: With a nod to Cuba, this drink is particularly popular along the eastern seaboard. It's easy to prepare as well, just take the juice of one lime and add it to a glass 3/4 full with ice and cola. Add white rum and top with cola. Vodka Drinks Screwdriver: A straightforward stalwart, combine orange juice with vodka over ice. Harvey Wallbanger: Famous since the 1940's, this is a personal favorite. It's made with orange juice and four parts vodka to one part Galliano, a sweet Italian liquer. Add the orange juice and vodka to a highball glass filled with ice. Float the Galliano on top and put some good jazz on the jukebox. Black Russian: Another simple standard, it's two parts vodka to one part Kahlua, served over ice. Gin Drinks Gin Fizz: This one's making a comeback, probably because it's just such a good drink. Start with a tall Collins glass. Add a jigger of gin, two tablespoons of lemon juice, and one tablespoon of sugar syrup. Shake the ingredients with ice, strain into the glass, and top it off with the fizz, which is soda water. Alexander: You don't see this drink much these days, but it's delicious. Combine one shot of gin, 1 shot of Creme de Cacao, and six ounces of light cream with ice. Shake, strain into a tall glass, and garnish with a cherry. Others Mint Julep: The mint julep isn't just a Derby Day tradition, they're being served everywhere. Muddle fresh mint and 3 tablespoons of sugar syrup in the bottom of a julep glass. Discard the mint leaves and fill the glass with crushed ice. Add a jigger of bourbon and refill the glass with more crushed ice. Garnish the drink with fresh mint sprigs, dusted with powdered sugar. Pimm's #1: We'd love to see this great summer drink catch on again. Pimm's #1 is an English specialty liquor. Add four shots of Pimm's #1, a shot of gin, and lemonade to a tall glass filled with ice. Garnish with a mint sprig and serve. Even if your favorite classic cocktail isn't on this list, these 10 are sure to be a hit with your customers or guests.
There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that's neglected by most online marketers is off-line advertising. There are several low/no cost ways to advertise off-line and I want to share 3 of them with you. 1) Business Cards If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business. Also, whenever I visit a restaurant, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!) And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day. 2) Flyers With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.) Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron. And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often. 3) Automobile Advertising What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see. Your business can be exposed to hundreds, if not thousands of people every day whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message. 10 Classic E-zine Advertising Tips 1. Target your advertising.
The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.
2. Track your ads.
Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.
3. Run your ad for multiple issues.
You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.
4. Spend lots of time writing your headline.
An effective headline will successfully grab your reader's attention and target your audience.
Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.
5. Don't try to sell your product from your ad.
Write your ads to create interest and get people to visit your site.
From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.
6. Don't use all caps in your headline.
You'll appear like your yelling at your reader, and your ad will come off as amateurish.
7. Include a "call to action."
At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).
8. Don't be cute or funny with your ad.
You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.
9. Offer something for free.
Provide an incentive for visiting your site such as a free eBook, sample chapter, or trial.
10. Subscribe to or view the archives of the e-zines you would like to advertise in.
You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.
Both Jim Hofman & Daljit Kaur are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jim Hofman has sinced written about articles on various topics from Cardio Training, Modelling and Health. If you're a bartender, or are considering becoming a bartender, you owe it to yourself to check out our brand new "How To Be A Better Bartender" resource site. Learn how to double your tips on every shift by visiting:. Jim Hofman's top article generates over 9900 views. to your Favourites.
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