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[T1211]Trade Show Promotional Giveaways

by Matt Kelly, Mat

Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product after the trade show exhibit is over. By using these strategies, the goal is to bring business to your trade show exhibit, then give the customer something to remember your product by. Hopefully, the promotional item will be a success and your customers will leave satisfied, happy, and gladly telling everyone they encounter about your fabulous product and great free trade show giveaways.

There are some choices to make when deciding what promotional tools to use. Ultimately, the goal is to choose the promotional method that will attract the most visitors to your trade show booth, and make your trade show exhibit a success. You will also need to determine the amount of marketing dollars you have to spend on your promotional materials. If you are unable to afford what you believe is the best promotional or marketing tool available, then you may have to settle for other items until your budget allows you to expand in this area. Many promotional tools are designed to be kept by the customer, and to remind the customer continually of your products and services. This is accomplished through items that have been customized with your company's information and logo. Items such as free pens, notepads, balloons, magnets, and key chains are perfect examples.

Another great and effective trade show marketing strategy is to have a raffle where the entrants are required to either sign up at your trade show booth (using their contact information) or leave a business card (you can set up a bowl or container to collect the cards), and then after they have enjoyed the exhibits, they will return to your booth for the announcement of the prize winner. The wonderful benefits from using this technique is that you have a book full of contact information and a container full of business cards that you may use in the future to contact these potential customers.

Another great idea is to use an attention grabber to attract customers to your trade show booth. This includes ideas such as: setting up a massage chair (sit back and watch how long the line grows as customers wait for their free massage), or even setting up a free food giveaway. These are just a few things you can do to catch the eye of the customer. Things such as free massages and food will help bring the customer to your trade show booth, and and a free promotional item is something they can take home with them to remember your company's name.

Above all else, it doesn't matter how many trade show giveaways, free food, or raffles that you have if you don't have a ready-made script and properly greet all of your potential clients. When you notice a customer looking at your display, immediately greet them with a smile and start a friendly conversation with them.
Your products, giveaways, and tickets are there to work for you, but you must be the one to work them. If you need to have assistants help you, then by all means do so. You should never enter into a trade show exhibit without adequate preparation and help.

Remember that the most important giveaway that you have to offer all of your customers is your genuine smile and friendly conversation.

Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to define your visitor's intentions in attending the trade show.

If you find the right trade show giveaway to hand out, you will be able to better engage your attendee and thus learn what they are looking for at the trade show. But how do you do this?

According to Mark Kramer, Vice President Sales and Marketing for Private Label Executive Gifts of Campbell, California, promotional giveaways are tools to entice people to come inside your trade show display. There are two categories of gifts.

The first category is the inexpensive trade show giveaway under $2 that drives traffic and excitement to your trade show booth. A good example is candy. Branded Jelly Belly candies in a cellophane bag with your logo on it costs about $1 a bag. If you are attending a consumer show and have your kids with you, another popular item is a temporary tattoo with your logo on it that kids can adhere to their skin but will easily wash off.

The second category is the gift that creates the opportunity for you to gather detailed information about your trade show visitor. These are the more expensive promotional gifts called the incentive product. This is a quality item that usually ranges in price up to $25. The incentive gift needs to be something of value.

In order to qualify for this trade show giveaway, people are required to either spend time filling out a survey, watch a demonstration at your trade show booth, or give feedback to help you with your market research. The trade show booth visitor fills out a form that requires their company name, address, website, amount they spend each year on products and services and other relevant data you would like to know.

Only after they complete the form, do they get the gift. An example of this type of incentive trade show giveaway can be a fine quality writing instrument, a steel tape measure or ruler (ideal item for engineers), a key fob (a good tie in at the auto show), etc.

The information you get from the completed surveys help your market research team and adds to your database of customers. Once you learn the basic needs of your visitors, your trade show booth staff can better tailor their sales presentations, address the prospect's specific needs and improve the closing rate on sales.

Kramer sites that the majority of exhibitors use some form of trade show giveaways. According to the Promotional Products Association International's 2005 report, trade shows comprise 12.18% of the $18 billion a year promotional marketing industry. Studies have found that trade shows offer the ultimate targeted sales opportunity. Since trade show audiences are so targeted and well defined, promotional giveaways succeed as a proven and recognized source of new sales and return on investment for the trade show exhibitor.

Kramer is an expert consultant on promotional marketing. He gives the following tips on finding the right trade show booth gift:

1. Examine the purpose of the gift

Ask the question: What do I, as an exhibitor, want this promotional item to produce at the trade show? Is my purpose at the trade show to reinforce my brand or to make sales or both?

2. Know Your Demographics

Find out who comes to the show or group of trade shows. It is essential to analyze the demographics of your trade show attendees in order to pick the right promotional products. It is essential to get a grasp of the demographics of the trade show attendee to determine the most appropriate product.

3. Work with a promotional marketing consultant who can ask the key questions. Since there are over ? million products that can be imprinted with your logo, it can be a daunting project. The consultant will steer you away from selecting the wrong product and guide you to the most suitable one.

4. Plan A Pre-Show Advance Incentive Mailing

One proven trade show exhibit traffic builder technique is to start with a teaser.

Prior to the trade show, use part of your incentive trade show giveaway as a pre-show mailer. An example of this type of incentive gift is the Swiss Army Knife key chain fob. Mail the toothpick from the Swiss Army knife to the list of your targeted attendees. Be sure to include your trade show booth number and invite your selected list of attendees to drop by your booth to pick up the remaining part of their gift. Make sure your product has at least two easily separated parts and is lightweight enough for a pre-show mailing.

By following the above recommendations, your incentive gift can be of great value in stimulating traffic to your trade show booth. This holds true no matter where you exhibit from the McCormick Convention Center in Chicago, to the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Las Vegas Convention Center, or the San Jose and Santa Clara Convention Centers.

Remember, the next time you exhibit at a trade show, explore ways to offer memorable promotional giveaways to your key visitors as a way to break the ice, increase your sales, reinforce your brand, and engage your trade show opportunities.

Article Source : Bridal Shows In Florida

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Both Matt Kelly & Dick Wheeler are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Matt Kelly has sinced written about articles on various topics from Trade Shows, Trade Show Displays and Trade Shows. Mat Kelly is the president of ExhibitDEAL the Original Exhibit Wholesaler specializing in , exhibits and booths. ExhibitDEAL sells portable trade show. Matt Kelly's top article generates over 6600 views. to your Favourites.

Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, Ca, with a showroom in Sacramento. He offers trade show exhibit, graphics and management services.. Dick Wheeler's top article generates over 22200 views. to your Favourites.