Americans are known for their short attention spans, and this is certainly true at the trade show exhibit hall. With a crowded trade show display floor bursting with hundreds of trade show exhibits, the essential job of the exhibitor is to attract immediate attention with a compelling trade show exhibit display.
Finding a fast way to capture visitor interest with an exciting trade show display booth is quite a challenge. Trade show attendees want a quick fix. Catchy trade show graphics can give a bold deliverance of message and humor can be used effectively too; but the trade show exhibit also has to be consistent with the exhibitor company's marketing message.
To be successful, the trade show booth design must answer the visitor's three key questions -- who the exhibitor is, what they do, and why a visitor should spend time inside the exhibitor's trade show booth.
According to Karla Krause-Miller, Director, Cappa and Graham, Inc., a professional event planning company in San Francisco and Silicon Valley, the psychology and strategy of trade show booth messaging is the key to success at a trade show. She advises that one follows the guidance from experienced account managers to stay on track for achieving a successful trade show display. Here are a few of her tips for exhibitors:
Focus on the big picture of what you want to have happen at the trade show. In other words, keep your company's trade show marketing goal in mind when planning a trade show display booth.
Avoid common trade show graphic mistakes, such trying to explain your new product by putting too much information in your trade show graphics ?that is the job of your trade show booth staff.
Make sure your trade show graphics are readable from a distance of 10? away and from 8? above. Be sure to design your trade show booth with people in mind ? what people will see when they approach from the aisle, what they see when they step inside the booth, and at the back wall.
Add excitement and pizzazz to your trade show graphics by using color and movement. Avoid boring graphics.
Use appropriate models and messages that match your industry standards.
Pay attention to lighting - have a clean, well-light trade show booth as people are attracted to light.
Make your trade show booth the place to be ? people want to be where the action is ?and they want to be part of the action. . Avoid being too product focused. It is best to highlight the application of what your product does, rather than relying on an unknown product name. The former Nellcor Puritan Bennett medical equipment company wanted to feature their new product, N1000, at a trade show. But instead of using the product name, N1000, they showcased graphics that featured its application--capnography, a noninvasisve analysis of Co2 saturation. Visitors were better able to understand what was inside the trade show display. Nellcor was smart to focus on N1000's application rather than rely on a product name unknown to potential visitors.
Remember, it's up to you to decide what your trade show exhibit display will do to relay your company's message. If you follow the above rules, you can have a successful trade show experience; whether you have a pre-owned trade show exhibit display, a custom trade show exhibit, a custom modular trade show booth, a portable or pop up trade show exhibit display, or a trade show display rental.
This trade show exhibit advice holds true wherever you have your next trade show --whether the show is in Orlando or the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.
The trade show is the business information and networking hub for many different kinds of industries. Without a place to show their products and services off, many businesses would falter. Every year, there are thousands of trade shows across the United States and other parts of the world, and to that end the means of helping companies show off what they have to offer has become an industry onto itself. Trade show displays are such an important part of getting the message out that an entire industry has grown to fill this niche.
One look at all that's available will show you the depth of what these places can do for you. But like all industries, this one has its prominent players and the 10ft popup display is the most economical and the most familiar trade show display. As far as trade show displays are concerned, these are the ones that most of the industry uses even though they start at around one thousand dollars. However, the pop up part of the display is not the only element that goes into making up the entire experience. The 10 x 10 booth is another element that needs to be considered, and the ones that can be set up and taken down as quickly as possible are the ones that are the most popular since the labor costs there are the lowest.
There is a variety of different outdoor accessories that the enthusiastic entrepreneur will want to take a look at as well and most of these are the type of advertising that's designed to get the people inside and on their way to your one of your trade show displays. To that end, there are a variety of different things that you can choose from including sandwich boards, banners, and even portable billboards. All these features are designed with one thing in mind and that's to give your brand the maximum exposure possible so that you'll get a good amount of traffic to your booth. And the booth is the real mainstay of any trade show displays that you might come across since it's at these booths that prospects come across the most concentrated pitch for your product.
And one of the most important things that you'll need to decide on is the kind of counter that best suits both the company and the people that you want to sell your product. These two aspects should compliment each other and to that end there are usually many different styles of booth to choose from. Some of the options are completely enclosed so the prospects can approach it from all sides while other styles have an opening at the back for easy access. The booth is just another one of the elements that goes into trade show displays and needs to be carefully thought out to maximize the entire effect that you desire.
Of course there's the furniture to consider as well. Bar stools and bar tables are popular since they are both familiar and give the impression of casualness and there are director's chairs that are available from many of these companies that can be emblazoned with graphics. Finally, lights are the last element that you'll need to consider when looking at trade show displays. Again there is generally a wide selection to choose from and it's best to have a good idea of the overall scheme before you start selecting lights.
Both Dick Wheeler & Amy Nutt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company.. Dick Wheeler's top article generates over 22200 views. to your Favourites.