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[T1211]Trade Show Promotional Products

by Chris Murphy, Chr

New customers now expect to be “wowed” by giveaways or company promotional products. They expect nothing less than miraculous toys that amaze or very useful gifts they can put to work in their everyday lives. From laser pins and stainless steel coffee mugs to premium headwear and brief cases, prospective customers want you to put your money and ingenuity to work to impress them.

At some trade shows, no expense is spared. Gourmet offerings that put Wolfgang Puck or Emeril to shame are becoming more commonplace. Some companies even offer complete BBQ sets as giveaways.

Whether or not you offer your new customer or existing clients top notch metal executive pens, specialty T-Shirts or folding athletic chairs, the bar has been raised. If you want to convert or keep your current customers, you have to be inventive.

Another advantage you can employ to gain more market share through giving away promotion products is to make sure you stay current with technology. Most people already have 5 mouse pads but they may not have a stainless steel coffee mug or an LCD lighted pen that allows one to write in the dark cabin of an airplane without turning on the light and disturbing everyone.

The bottom line is: When considering the types of trade show giveaways and promotional products to offer your potential or current customers, the key point is quality and ingenuity. The higher the quality the more dedicated customer you will receive in return. Customers know when you cut corners on giveaways. You don't want them thinking you will also cut corners in the products or services you give them. To gain their loyalty, you must show you want only the best for them; both in the gifts you give and the services or products your company provides. You certainly don't want them walking over to your competition based the quality of your promotional products.

However, most business owners tend to forget a few things when choosing the promotional items for trade shows. When selecting the most suitable promotional giveaways to effectively market your business during trade shows, the first thing you should avoid is to buy promotional items that are trash can material. These materials are definite ‘throwables’.

Don’t spend your hard earned money on giveaways that do not get the job done. Provide ‘reusable’ merchandise that your target customers get to use over and over again, which can increase your retention in your customers’ minds. Invest on items that have value for your clients like fridge magnets or notepads perhaps. Remember that items seen by your target customers everyday are those likely to give you the most return.

Similarly, do not waste your time on promotional giveaways that do not qualify or target your customers. Let’s take for example your business card printing pieces. You don’t just hand them out to every person who walks past your booth. More than likely that half of your color business cards would just be thrown in the garbage even before these people get to their homes and sort them out. These equals to wasted money and time that you’ve invested to get them printed.

When giving out your print cards, you know that you should only hand them out to those who actually need your product or service, and who are more likely to purchase from you. Don’t waste your time and effort in getting the attention of those who don’t need your product. The key here is to efficiently target your efforts on those who’ll give more value to your items rather than just another freebie to take home.

Another thing that you should avoid is to put too much attention on getting new leads and forgetting about your current customers. Maintaining your roster of existing customers is also a full time job. You can build loyalty among your customers by using your promotional giveaways to say “thank you" or to just make them feel important.

And lastly, don’t base your choice on price alone. Always think of quality first. When it comes to choosing the promotional material for your trade show, be it usable items or print materials such as your postcard printing pieces, make sure that your item would last so that your customers would also remember you for many years to come.

Article Source : Pg. 5

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Both Chris Murphy & Colleen Davis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Murphy has sinced written about articles on various topics from Forex Guide, Gifts for loved ones and Forex Guide. . Chris Murphy's top article generates over 18100 views. to your Favourites.

Colleen Davis has sinced written about articles on various topics from Business Cards, Brochures and Sales and Negotiation. For more information, you can visit this page on and. Colleen Davis's top article generates over 201000 views. to your Favourites.